Alura Inc. - Women's Activewear

Alura is a fast-growing women’s activewear brand focused on creating elevated, performance-driven pieces that blend style, comfort, and function. We design flattering, high-quality essentials using premium fabrics and thoughtful construction to support movement, confidence, and everyday wear.

As a digital-first brand, creators are a major part of how we grow. We’re looking for someone highly relationship-driven, commercially minded, and confident in sales and negotiation to help us build a strong network of creators who genuinely want to grow with ALURA.

In addition to base salary, this role includes performance-based bonus opportunities tied to creator partnership results and overall program performance.

Summary

We’re looking for someone to own and scale our creator partnerships, with a major focus on outreach, sales, negotiation, and relationship building.

Who’s the right fit for this role? Someone who understands women, lives an active lifestyle, and is naturally approachable, personable, and easy to connect with. You should be able to build genuine relationships with creators and feel like someone they actually want to work with.

You’ll be responsible for identifying high-potential creators, getting their attention, selling them on ALURA, negotiating strong partnership terms, and building relationships that turn one-off collaborations into long-term, high-performing partnerships.

A big part of the role is being able to clearly communicate the value of becoming an ALURA Athlete - helping creators understand the potential upside of growing alongside the brand through paid opportunities, commissions, boosted content, increased exposure, repeat partnerships, and long-term earning potential.

You should be comfortable hearing “no,” negotiating back on rates, finding creative deal structures, and confidently explaining why a partnership with ALURA can be more valuable than simply accepting the highest upfront creator fee.

Responsibilities





- Proactively source and reach out to creators across Instagram, TikTok, and other platforms
- Own high-volume outbound creator outreach and consistently build a strong partnership pipeline
- Maintain strong relationships with top-performing creators, mentoring them to create high performing ad content
- Negotiate creator rates, usage rights, whitelisting terms, commissions, deliverables, and partnership structures
- Sell creators on performance-based and long-term partnership opportunities
- Identify creators with potential to become long-term ALURA Athletes and pitch the ALURA Athlete program in a compelling, personalized way
- Manage inbound and outbound collaboration from outreach through completion
- Clearly communicate deliverables, timelines, usage expectations, content requirements, and compensation
- Partner closely with the marketing and paid-media teams to understand which creators and content are driving results
- Use performance data to negotiate future deals, renew top performers, and move away from partnerships that are not delivering
- Track outreach, negotiations, deal stages, creator performance, deliverables, and follow-ups
- Occasionally assist with creator events or on-site content shoots

Qualifications

- Exceptional communication and relationship-building skills
- Strong sales instincts and confidence initiating conversations with new people
- Persuasive communicator who can clearly articulate value, negotiation pricing, and close opportunities
- Highly motivated by targets, results, and building a strong pipeline
- Strong commercial judgment and ability to assess whether a creator partnership makes financial sense




- Highly organized and comfortable managing a large volume of creators at different stages
- Good understanding of Instagram, TikTok, creator culture, and what makes social content perform
- Experience in influencer marketing, creator partnerships, sales, business development, talent management, or affiliate marketing is a strong asset
- Self-starter who can take ownership and move quickly
- Genuine interest in fashion, fitness, and activewear

Creative Ownership You’ll have significant ownership over how ALURA builds its creator network.

We want someone who can bring new creators and ideas to the table, but who also understands that creator marketing is ultimately a growth channel. You’ll have the freedom to test current partnership structures, identify rising talent early, negotiate creative deals, and help shape what it means to be an ALURA Athlete.

Hours are flexible, and we support you working when you’re most productive.

Pay: $55,000.00-$75,000.00 per year

Benefits

- Casual dress
- Company events
- Flexible schedule
- Paid time off
- Work from home

Application question(s):
- Do you live within a 45 min drive from downtown Toronto? (Yes/No)
- What factors would you use to determine what a creator is actually worth?
- A creator asks for $3,000 for one Reel. How would you sell a partnership that is instead rooted in uncapped commissions?
- How would you track and manage 50+ creators across outreach, negotiation, contracting, content creation, and posting?
- What types of fitness activities, classes, sports, or events do you regularly participate in?
- What leadership roles have you held, whether through work, volunteering, sports, clubs, or other activities?
- What would your friends say you’re the “go-to person” for?
- What kind of environment brings out your best personality?
- What’s your ideal Saturday?

Location:
- Toronto, ON (preferred)

Work Location: Hybrid remote in Toronto, ON

📌 Creator Partnerships & Sales Manager (Toronto)
🏢 ALURA
📍 Toronto