Become the driving force behind marketing insights as the Associate Director, Insights & Analytics at Starcom. Shape effective measurement strategies and enhance client engagement through data.

Starcom is on the lookout for an Associate Director to lead our insights and analytics initiatives. You will be pivotal in guiding clients through the nuances of marketing mix modeling and measurement effectiveness. Your role will involve integrating actionable insights into business strategies while managing cross-team collaboration.

Key Responsibilities: • Evolve the agency's MMM approach and governance • Collaborate with clients on measurement strategy • Direct data collection and readiness processes • Support model validation and optimization recommendations • Present findings and recommendations to clients

Requirements: • 8+ years in marketing analytics, consulting, or related fields • Expertise in Marketing Mix Modeling techniques • Successful track record of managing MMM projects • Solid analytical and narrative skills • Effective mentoring and leadership qualities

Elevate client marketing efforts with your insights expertise at Starcom.

📌 Lead Insights & Analytics at Starcom (Winnipeg)
🏢 Socket.dev
📍 Winnipeg