Published

16/09/2026

Deadline

18/09/2026 Work Hours: Full time Job Field: Marketing

/ Possibility of work from home :

Director of Marketing

Salary range: $100,000 - $120,000 CAD

About Buddha Board

Buddha Board is the original water painting board. A simple, screen-free way to slow down and be present. Founded in Vancouver in 2000, Buddha Board has sold over 1 million boards worldwide, inspiring people to find peace in the present moment through the medium of art. We're a small, focused team, and marketing sits at the heart of how we grow.

About the role

As the Director of Marketing, you will own Buddha Board's marketing engine end-to-end. Strategy, brand, content, paid media, retention, influencer, PR, and B2B enablement. As the leader of the marketing department, you will set direction, own budget allocation, and report directly to leadership on the performance of the full function.

You'll architect annual and seasonal strategy and direct our external paid media agency, while staying hands-on enough to shape a creative brief, write a subject line, or negotiate a creator contract in the same week.

Responsibilities

Defining overall marketing strategy, channel mix, and the operating plan behind it

Owning the reporting cadence to leadership with clear recommendations

Defining and tracking KPIs across every channel: ROAS, CAC, and spend efficiency for paid; engagement and growth for organic; revenue per flow and deliverability for email; conversion, AOV, and attribution for e-commerce; cost per placement and attributable sales for influencer and PR

Synthesizing data from marketing tools and social analytics into a single view leadership can act on

Owning and maintaining the brand kit and guidelines, including versions shared with agencies and partners





Content & Community

Setting Instagram and TikTok strategy and creative direction, and owning the monthly content calendar

Managing content creators, ad creative, and maintaining a consistent posting cadence

Evaluating expansion into YouTube, LinkedIn, and other platforms

Sourcing creators, negotiating contracts, and approving all content before it goes live

Growth Channels & B2B

Directing our external paid media agency across TikTok, Meta, and Amazon, briefing campaigns, setting creative direction, allocating budget, and holding performance accountable to targets

Owning customer lifecycle marketing flows while driving list growth and segmentationProducing B2B sales collateral and reporting on marketing-sourced leads

Planning and leading in-person activations including tradeshows, art events, and pop-ups

What we're looking for

5+ years of progressive marketing experience, including senior ownership of social and paid media

Proven strategist and operator, credible presenting quarterly plans and hands-on in the day-to-day

Experience setting paid media strategy and directing an agency relationship (TikTok, Meta, Amazon)

Strong command of Klaviyo or a comparable ESP

Sharp content instincts, you know what performs organically versus what needs paid support

Analytical confidence with Shopify, ad platforms, and native social insights

Exceptional written communication for email, community, and executive reporting

Willingness and ability to lead in-person events

Highly organized self-starter who can run many concurrent workstreams

Nice to have

Familiarity with Amazon advertising and storefront management

Basic graphic design skills (Canva, Adobe Suite)

Brand guideline or brand kit development experience

Experience hiring or mentoring marketers

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