Reports to: National Aftersales Commercial Manager

FUNCTION

Regional Aftersales Manager is responsible for overseeing and improving aftersales performance across a defined geographic dealer network on behalf of the OEM.

Minimum Qualifications

Grade 12 (Matric) with a relevant Automotive, Technical or Business-related Diploma

Demonstrated success in aftersales leadership roles within an OEM or franchised dealer workplace

Proven experience managing regional or national dealer networks and influencing senior dealership leadership

Skills And Experience

Minimum of 5 years in a similar position

Strong track record of delivering aftersales revenue growth across parts, accessories, lubrication, service labour, and extended services

Proven ability to analyse dealer financial performance and implement profitability improvement initiatives

Sound understanding of workshop and parts operations, inventory management, and customer satisfaction drivers

Experience translating strategy into executable field action plans across independent dealer environments

Strong commercial and financial acumen, with the ability to interpret dealer performance data and P&L; drivers

Advanced analytical skills, with experience using OEM systems, dashboards and performance scorecards

Excellent communication, negotiation and stakeholder management skills

Ability to lead change, manage resistance, and drive alignment without direct authority

High levels of self-management, resilience and adaptability in a dynamic, performance-driven environment

Proficient in MS Office, particularly Excel and PowerPoint

Willingness to travel extensively within the region, including inter-provincial and cross-border travel, and to work extended hours when required

Key Duties And Responsibilities Aftersales Strategy Execution & Revenue Growth

Own and drive regional execution of the OEM aftersales strategy, ensuring alignment with national business objectives

Deliver regional aftersales revenue performance across parts,



accessories, lubrication, labour and extended services, with accountability for budget achievement

Establish and manage dealer aftersales targets, translating objectives into dealer-specific action plans

Identify revenue and profit gaps through data analysis and implement corrective initiatives to improve gross margin, inventory turns, and return on capital

Dealer Performance Management & Profitability

Lead structured dealer performance reviews using financial, operational and customer data to assess short-, medium- and long-term performance

Analyse dealer profitability drivers and provide commercial guidance to improve workshop utilisation, labour efficiency, parts availability, and stock management

Support dealers in the development and execution of aftersales business and marketing plans tailored to their local market conditions

Actively monitor aged inventory, stock planning, and parts availability to reduce VOR, improve service levels, and enhance customer satisfaction

Standards, Compliance & Brand Representation

Ensure full compliance with OEM aftersales operating standards, systems and minimum franchise requirements

Conduct regular dealer audits and inspections covering workshops, parts warehouses, processes and corporate identity

Drive consistent application of aftersales procedures and initiatives that support a strong and differentiated brand experience

Ensure the OEM’s corporate image and brand values are accurately represented and upheld across the dealer network

Customer Experience & CSI Ownership

Champion a proactive,



customer-centric culture across the region, ensuring the aftersales customer journey aligns with OEM brand expectations

Drive dealer participation and accountability in customer satisfaction programmes, using CSI and VOC data to identify root causes and prevent repeat issues

Manage escalated customer cases where dealer intervention is insufficient, ensuring fair, timely, and effective resolution

Reduce workshop lead times and work-in-progress levels through improved planning, process discipline, and operational focus

Capability Development & Change Leadership

Identify dealer capability gaps and support the development of targeted training and improvement plans aligned to OEM policies

Drive adoption of OEM tools, systems, and optimisation programmes across the region

Lead change initiatives within the dealer network, influencing alignment to OEM strategy and managing operational and behavioural resistance

Promote continuous improvement and best-practice sharing across the dealer network

Data, Reporting & Governance

Leverage OEM reporting platforms and dashboards to monitor dealer performance, identify trends, predict risk, and drive data-led decisions

Compile and present regional aftersales performance reports, including financial results, KPIs, compliance status, and action plans

Ensure timely follow-up on dealer commitments, queries, and corrective actions

Participate in internal OEM forums and contribute to national aftersales planning and performance reviews

Measures of Success (Indicative)

Achievement of regional aftersales revenue and profitability targets

Improvement in VIN retention, workshop utilisation, and dealer ROS

Reduction in aged inventory and VOR due to parts availability

CSI improvement and reduction in escalated customer complaints

Dealer compliance audit outcomes and successful programme adoption

CVs to be emailed to [email protected]

Closing date

30 September 2026

📌 Regional Aftersales Manager (Winnipeg)
🏢 GWM CAPE TOWN
📍 Winnipeg