The Senior Manager, Marketing & Business Development is responsible for strengthening the firm's market position, elevating the profiles of LOLG and its lawyers, and driving revenue‑focused initiatives. Reporting to the Partner responsible for Marketing and the Director, Operations, this role oversees high‑impact communications; ensures the firm is well‑positioned in key rankings, directories, and competitive opportunities; and leads strategic business development programs.

The ideal candidate brings strong legal marketing experience, exceptional attention to detail, and the ability to work independently with partners to move projects forward. A commercial mindset, superior writing skills, and a proactive approach are essential.

Primary Responsibilities Marketing, Communications & Reputation Management

Lead the firm’s involvement in legal directories and rankings, including Chambers, Legal500, Lexpert, Best Lawyers, Benchmark Litigation, and others

Act as the firm’s primary liaison with editors and researchers, fostering strong relationships and proactively identifying opportunities to enhance rankings

Develop best practices and efficient processes for capturing key matters and potential client referees throughout the year in advance of submissions and nominations

Provide strategic guidance and coach lawyers on interviews, submissions, and profile‑building activities

Monitor results and conduct competitive analysis, preparing insights and recommendations for firm leadership

Manage internal and external communications related to awards, rankings, news, and announcements

Business Development

Lead the development and execution of key firm-level BD planning, including growth priorities, target lists, and measurable objectives

Partner directly with lawyers to prepare for pitches, RFPs, and strategic pursuits — including content development and value‑proposition refinement





Conduct market and competitive research to identify new business opportunities, emerging trends, and potential referral relationships

Collaborate with partners on personal business plans, helping them build visibility, deepening client relationships, and pursue new opportunities

Track BD pipeline activity, win/loss trends, and ROI on strategic initiatives, reporting insights to firm leadership

Coordinate firm participation in industry events, sponsorships, and thought‑leadership opportunities that support BD goals

Overall Integrated Marketing and Brand Leadership

Lead the development of targeted marketing campaigns that reinforce BD priorities and elevate the firm’s brand

Oversee website content and updates, ensuring accuracy, consistency, and alignment with key priorities

Ensure brand consistency across all client‑facing materials, proposals, presentations, and digital channels

Manage LOLG’s social media presence, ensuring timely, strategic content aligned with firm priorities and brand reputation

Requirements & Qualifications

8+ years of experience in marketing and/or business development in a legal or other professional services firm

Excellent writing, editing, and communication skills

Demonstrated proficiency in Microsoft Word, PowerPoint, Excel, and Adobe Acrobat

Strong problem‑solving skills and the ability to prioritize and manage multiple deadlinesSelf‑starter who thrives in a demanding, fast‑paced setting

Ability to work both independently and collaboratively in a client‑focused environment

Exhibits curiosity, initiative, and innovative thinking, surfacing opportunities and proactively acting to improve processes

College diploma or university degree required; coursework in marketing, business administration, or information/knowledge management strongly preferred

Compensation Compensation will be determined by a range of considerations, including relevant job knowledge, education, skills and experience. We anticipate the relevant range to be $130,000-$180,000.

📌 Senior Manager, Marketing & Business Development (Toronto)
🏢 The Law Office Management Association (TLOMA)
📍 Toronto