As a Senior Social Strategist at Critical Mass, you'll be the strategic lead driving social initiatives for key organisational clients. The right candidate for this role will know how to mine complex data sets, then research and transform them into actionable strategic playbooks, while also understanding how to develop and execute strategic organic content concepts that drive real business results. You'll work in a team-oriented, best-practice-focused environment where social expertise is celebrated and ownership is rewarded.You WillDevelop comprehensive social audits, competitive analyses, and strategic recommendations that serve as the foundation for integrated social strategies and playbooksDefine content pillars, themes, and platform-specific strategy that guides content development and social impactCreate and document strategic plans with meticulous attention to detail, ensuring clear implementation roadmaps and rigorous tracking mechanismsPartner closely with internal creative teams and external partners to translate strategy into compelling organic content conceptsProvide strategic briefings and recommendations to clients, demonstrating strong presentation and communication skills across stakeholder levelsCoordinate cross-functionally with creative teams to ensure strategic alignment and campaign cohesionManage ongoing social media operations including monthly reporting, performance briefings, and content optimization recommendationsUtilize social listening tools and analytics platforms to inform strategy, manage community,



and measure impactSupport the maintenance and optimization of brand social accounts and content calendars in partnership with team membersYou Have4-6+ years of demonstrated experience in organic social media strategy and content development with progressively increased responsibilitiesProven ability to take complicated data sets, research, and insights and translate them into clear, actionable strategic directionDeep expertise across all major social platforms with a keen understanding of organic content nuances, best practices, and platform-specific content strategyStrong strategic mindset paired with the ability to work creatively: you can speak 'creative' regardless of whether or not you’re making itExcellent organisational skills with the ability to manage multiple projects, create detailed plans, and follow through with precision and attention to detailHands-on experience with social media management software platforms (Sprout Social, Sprinklr, Hootsuite, Emplifi, or equivalent)Experience with social listening tools and competitive analysis platforms (e.G., Talkwalker, Brandwatch)Demonstrated client-facing capabilities with the ability to communicate strategically and professionally with stakeholder groupsAbility to work collaboratively across functions and to communicate effectively with creative teams and production partnersBonus If You HaveExperience developing strategy for mission-driven, non-profit, or regulated industry organisationsFamiliarity with production workflows and how social content shoots are executedUnderstanding of best practices across social strategy and community managementWhat We OfferGlobal maternity and parental leaveCompetitive benefits packagesVacation, compassionate leave, and sick daysAccess to online services for families and new parentsSummer Fridays (off at 3:00 PM local time every Friday)Diversity and Inclusion Board with 12 affinity groupsInternal learning and development programsEnterprise-wide employee discountsSalary Range: CAD $80,000-95,000Critical Mass is an equal-opportunity employer.#J-18808-Ljbffr

📌 Senior Social Strategist - C$80,000 - C$95,000 A Year (Winnipeg)
🏢 Critical Mass
📍 Winnipeg