- Create media strategies by analyzing audiences, recommending media mixes, and allocating advertising budgets- Support AMER and global partners- Build relationships with global Sales teams and establish best practices for collaboration- Communicate booking/search and industry/macroeconomic data and insights in partner-facing situations- Support campaign strategy for Expedia Group Advertising partnerships- Contribute to generating and growing advertising partnerships- Drive quarterly and annual revenue targets- Collaborate with EMEA and APAC team members on pre-campaign and strategic support- Collaborate with Analytics, Yield, Operations, Strategy, and Product stakeholders- Innovate and automate Planning & Insights and Sales Operations systems, tools, and processes- Provide reporting, analytics, data insights, and media planning expertiseRequirements- Experience working within a data-driven, highly analytical culture- Experience in e-commerce, technology, digital marketing, business consultancy,



or the travel industry- Experience in digital marketing and e-commerce roles or at OTAs- Experience in media planning across different channels- Ability to prioritize and collaborate with cross-functional teams in a fast-paced workplace- Ability to turn data into actionable insights and tell stories with dataProblem-solving skills using cross-functional collaboration and data- Experience project managing key business initiatives, including goals and process design changes- Experience developing and launching data and insights visualization tools- Interest in current trends in travel, technology, business, e-commerce, marketing, and leadershipCore CompetenciesDemonstrates expertise in media planning, data analysis, and digital marketing strategies, with a strong focus on driving revenue growth and building collaborative relationships across global teams. Proficient in turning data into actionable insights and developing visualization tools to support strategic decision-making.Highest-signal resume keywords- Media Planning- Data Analysis- Digital Marketing- E-Commerce Experience- Cross-Functional CollaborationATS Optimization KeywordsHard Skills- Media Strategy Development- Data Insights Generation- Advertising Budget Allocation- Campaign Strategy Support- Project ManagementSoft Skills- Problem-Solving- Collaboration- CommunicationIndustry Keywords- E-Commerce- Digital Marketing- Travel Industry- Advertising Partnerships- Business ConsultancyTools & Technologies- Data Visualization Tools- Analytics Tools- Sales Operations Systems#J-18808-Ljbffr

📌 Advertising Planning & Insights Manager – Ftc (Toronto)
🏢 Expedia Group
📍 Toronto