Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.The OpportunityAs digital content specialist at Sonnet, you’ll be part of a collaborative, forward-thinking team that’s shaping the future of insurance.You’ll work across disciplines – UX, product, marketing and CRM – to craft clear, compelling and user-centered content that informs, engages and converts.Your words will guide users through complex digital journeys across discovery, quoting, purchasing, and policy management with ease, clarity and confidence.Note: This isn’t marketing position – it’s a content design role. You’ll be working within a product team and a firm understanding of UX heuristics is essential. Candidates with experience in the Canadian property and casualty (P&C) insurance industry, crafting French-language UX copy and building agentic content workflows are strongly encouraged to apply.What to ExpectSupport strategic content initiativesCollaborate with cross-functional teams to deliver multi-channel content solutionsEnsure content meets accessibility standards, aligns with Sonnet’s voice and style and supports organizational goalsThink strategically – connecting content deliverables to broader business objectives and user needsApply UX writing and content design principles to improve how customers purchase insurance onlineCreate content for product and landing pages and publish the pages to our website using Adobe Experience Manager, our CMSCollaborate across teamsWork closely with design, user research, product, marketing,



development and legal teams to understand business drivers and deliver content that’s purposeful, inclusive and customer-focusedCreate content for product landing pages, FAQs, email journeys and transactional flows that support acquisition, engagement and retentionUse words to design intuitive features and flows that help users achieve goals with minimal frictionDeliver microcopy for in-app flows and complex forms that’s clear, consistent, accessible and aligned with UX best practicesExplain product features and advantages with plain language that resonates with diverse audiences and drives business goalsCraft newsletter and email copy that converts, retains, educates and entertains our audiencesCoordinate with translation services to ensure content is localized and optimized for French-speaking audiencesWhat You BringA minimum of 2–4 years professional experience in UX writing, content design or digital content creation, preferably within a Canadian regulated industry (e.G., insurance, finance)Bilingualism in English and French is an assetProficiency with Adobe Experience Manager and an ability to learn new tools quicklyExperience in the Canadian auto and home insurance industry is a strong assetA strategic mindset with a passion for solving user and business problems with contentDeep skills in optimizing content for SEO and GEOA portfolio that proves your ability to apply content solutions and systems thinking to digital products, flows, interactions, conversational interfaces (chatbots) and transactional emailsExperience using tools, such as Google Gemini,



to build or interact with agents to refine workflows and streamline content creationDeep understanding of web accessibility standards and inclusive writing practicesExperience working in Agile environments; familiarity with tools like Jira and FigmaComfortability with ambiguity, strong collaboration skills and a customer-first mindsetThis is a hybrid role, but the successful candidate will be in office at 351 King Street East, Tuesdays, Wednesdays and Thursdays.Salary Range: $59,300 - $109,200Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.This position is being posted to fill an existing vacancy.What’s in it for you?Company share ownership programIncentive Program - Eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.Pension and savings programs, with company-matched RRSP contributionsPaid volunteer days and company matching on charitable donationsEducational resources, tuition assistance, and paid time off to study for examsFocus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parentsWellness and recognition programsDiscounts on products and servicesGo ahead and expect a lot — you deserve it.It’s better here — but don’t take our word for it. Definity was named by Great Place to Work as one of the Best Workplaces in Canada for women, for youth, and for inclusion.Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by [email protected] part of Definity’s commitment to reconciliation, we acknowledge that our work, meetings, and travel take place on the lands now known as Canada, and recognize the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.Background checksThis role requires successful clearance of background checks (including criminal checks and leadership references).#J-18808-Ljbffr

📌 Ai-Driven Digital Content Specialist (Winnipeg)
🏢 Concord Pacific
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