About YamiFounded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. We’re committed to connecting people with authentic food, beauty, home and wellness experiences through our e‑commerce platform, iOS, and Android apps.About the RoleWe are looking for a creative and culturally fluent Part‑time Social Media Specialist to join our team in Toronto. This role owns RedNote presence end‑to‑end, from strategy and content creation to community engagement and trend‑spotting, with a focus on reaching and resonating with the Asian community in Canada. This is for someone who lives and breathes social media, understands the nuances of the Asian‑Canadian experience, and can move quickly to create content that feels native to the platform and authentic to the audience.Key ResponsibilitiesContent Creation:Production: Design and produce scroll‑stopping static notes and short‑form videos tailored for RedNote’s food, beauty, and lifestyle niches.AI Integration: Leverage AI tools (ChatGPT, Midjourney, Runway, CapCut) to brainstorm hooks, generate visuals, and accelerate editing workflow.Brand Voice: Translate brand identity into the native RedNote language, balancing professional quality with the platform’s signature vlog‑style intimacy.Account Management:Strategy: Manage publishing calendar, optimizing for high‑traffic windows and keyword SEO within the RedNote algorithm.Engagement: Be the voice of the brand in the comments and DMs,



building relationships and fostering community trust.Analytics: Track metrics to turn raw data into actionable content pivots.Trend & Culture Intelligence:Stay ahead of RedNote trends, viral formats, hashtags, and content styles, proactively integrating them into the calendar.Monitor what resonates with Asian‑Canadian audiences, including cultural moments, holidays, community conversations, and consumer sentiments.Research and benchmark competitor accounts and top‑performing creators in relevant niches.Must‑Have QualificationsHands‑on experience managing a RedNote account, either professionally or as a content creator.Proven ability to produce both static and video content, from concept through to publication.Proficiency in CapCut and familiarity with other editing tools (Adobe Premiere, InShot, Canva).Experience using AI tools for content generation, ideation, or editing (ChatGPT, Midjourney, Runway).Deep, lived understanding of the Asian community in Canada, its cultural values, pain points, spending habits, and aspirations.Fluency in Mandarin/Cantonese and English,



written and spoken.Solid eye for aesthetics; understands what makes content scroll‑stopping on RedNote.Self‑starter who can manage own time and hit deadlines with minimal oversight.Nice‑to‑HaveExisting RedNote following or creator profile in food, beauty, or home categories.Familiarity with other social platforms (Instagram, TikTok, WeChat) to support cross‑platform alignment.Background in marketing, communications, digital media, or a related field.CompensationCAD 24–29/hr20 hours per weekOn‑site requirementsOther InformationCompensation transparency: Salary offers are determined based on a variety of factors, including the candidate’s specialized experience, skill and existing professional network in the local market.Accessibility & inclusion: Yami is an equal opportunity employer committed to diversity. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code, Yami will provide accommodation to applicants with disabilities throughout the recruitment, selection, and assessment process.AI disclosure & transparency: All final hiring decisions, interviews, and candidate evaluations are conducted by our human recruitment team. We ensure that our use of technology supports, rather than replaces, fair and equitable human judgment.Work authorization: Applicants must be legally authorized to work in Canada at the time of application. Yami does not provide visa sponsorship or relocation assistance for this position.Only those selected for an interview will be contacted.#J-18808-Ljbffr

📌 Social Media Specialist - Rednote - C$24 - C$29 An Hour - Part Time (Winnipeg)
🏢 Rednote
📍 Winnipeg