The OrganizationLGM is on a mission to change the way Canadians experience warranty protection. We partner with large global automotive brands includingBMW, MINI, Kia, Mazda, Volvo, Jaguar/Land Rover Range Rover, Mitsubishi Motors, Polestar and Motorradto distribute branded, high-quality financial and insurance products across the country. Our aim is to deliver superior protection and an exceptional consumer experience at every stage of the purchase journey.LGM is a values-based, social purpose organization backed by decades of expertise in the finance and insurance (F&I;) space.The JobThe Product Marketing Manager is responsible for developing and executing the marketing strategy for LGM products in support of corporate goals. The Product Marketing Manager will:Work with the strategic insights team to conduct market research, identifying customer needs and preferences.Develop product positioning and messaging that differentiates our products in the market.Create go-to-market plans, including launch strategies and promotional campaigns.Collaborate with sales and product teams to create sales enablement materials.Measure and analyze marketing campaign effectiveness and adjust strategies accordingly.Oversee the event calendar and other regional associations activities.Key ResponsibilitiesMarket Analysis & StrategyReview market trends, customer feedback, and competitive landscape.Develop and implement product marketing strategies aligned with business goals.Messaging & PositioningCraft compelling product messages that resonate with target audiences.Ensure consistent product messaging across all marketing channels.Go-to-Market ExecutionPlan and execute product launches and promotional campaigns.Coordinate with cross-functional teams to ensure successful implementation.Sales EnablementDevelop materials and tools to support the sales team.Develop communications to help sales representatives convey product messaging and value proposition to dealers.Performance MeasurementEstablish marketing goals, KPIs,



and tracking based on past performance and market forecasts.Report on project progress and KPIs, keeping executives and other key stakeholders informed.Own the tracking, attribution, and measurement of performance metrics (ROAS, incrementality, lift, etc.) using a combination of in-house and third-party data.Provide insights and recommendations for optimization.EventsLead LGM’s participation in regional and national events throughout the year, with the support of the Communications Coordinator and Marcom Specialist.Collaborate with sales leadership to finalize participation strategy and required support.Be the liaison between regional automotive associations and LGM to keep memberships current, stay on top of regional events and identify new opportunities.Required SkillsProven experience in product marketing within a B2B and B2C environment.Strong understanding of product management and marketing dynamics.Excellent communication and presentation skills.Exceptional project management skills and attention to detail.Ability to work cross-functionally and influence stakeholders.Outstanding problem solving, analytical skills and ability to turn findings into strategic imperatives.Strong collaboration, partnering and consultative skills.Proven ability to work with and influence cross-functional departments.Ability to think strategically, implement and manage multiple projects.Excellent written, verbal, and interpersonal communication skills.EducationPost-secondary degree in marketing or business administration, or related discipline.Experience8-10 years marketing experienceExperience in insurance or the automotive industry an assetAbility to speak and write French an assetWhat We OfferCompensation range: $80,000 – 100,000Hybrid work model (2 days in the office)A comprehensive health benefits plan, Group RRSP, performance bonus, health and wellness perks, and education sponsorship.Four paid days annually to “give back” to the community, along with your birthday off.A vehicle rebate program up to $400 per month.#J-18808-Ljbffr

📌 Product Marketing Manager (Maternity Leave Contract) - C$80,000 - C$100,000 A Year (Winnipeg)
🏢 LGM
📍 Winnipeg