Join Genesys as a Senior Field Marketing Manager focusing on Canada, where you'll develop regional marketing strategies to enhance customer experiences through AI technology. Drive impactful marketing initiatives that align with sales objectives. In this vital role, you will own the marketing strategy for Canada while partnering with sales to create effective go-to-market plans.
You will execute integrated marketing programs that engage enterprise and mid-market clients, emphasizing account-based marketing to accelerate pipeline growth.
Your impact will be vital in aligning marketing initiatives to real-world customer needs. Key Responsibilities:
- Oversee regional marketing programs driving pipeline success
- Work closely with sales teams for strategic alignment
- Implement multi-channel demand generation campaigns
- Enhance lead generation through targeted account-based marketing
- Monitor and optimize marketing performance metrics Requirements:
- 5-7 years of experience in technology field marketing
- Successful execution of integrated programs required
- Solid understanding of marketing automation tools
- Proven skills in managing project priorities
- Bachelor's degree or equivalent experience Bring your passion for strategic marketing execution to Genesys, where innovation meets customer needs.