As Director of Digital Content Strategy at CIBC, create a unified content ecosystem that enhances brand visibility and customer connection. Focus on innovative editorial practices in a hybrid work environment. You will define and manage the end-to-end content strategy for Simplii, leading a diverse team in executing initiatives across social media, influencer collaborations, and AI-powered platforms.

This pioneering role involves integrating brand and marketing objectives into a cohesive editorial calendar to maximize reach and impact. Key Responsibilities:

- Develop and implement a newsroom operating model
- Lead social media and community management practices
- Drive influencer marketing and creator partnerships
- Ensure content is optimized for AI and voice search
- Measure and report on content performance metrics Requirements:
- Leadership experience in content and editorial strategy
- Strong analytical and measurement skills
- Understanding of up-to-date content ecosystems and marketing
- Effective communicator with cross-functional collaboration abilities
- Familiar with AEO and SEO best practices Unlock the power of content strategy at CIBC and make a meaningful impact in Toronto.

📌 Director Digital Content Strategy at Simplii (Toronto)
🏢 CIBC
📍 Toronto