About Nicola Wealth:

We have a lot to be proud of at Nicola Wealth. Our sophisticated financialplanning, our diversified private investment funds and their exceptionalperformance, our 98% client retention rate and our award-winning culture,combine to position us as a national leader in wealth management. Recognized asa Best Managed Company and one of Canada’s Top Employers, we are dedicated toupholding our firm’s values through this phase of significant growth.

By bringing together smart, dedicated and supportive colleagues from diversebackgrounds, we deliver extraordinary client service in a values-driven workenvironment. The collaboration, creativity and entrepreneurial spirit we werefounded on provides the opportunity for you to make a real impact and build arewarding career. We are passionate about our business, our culture andinvesting deeply in your growth and development to build for the future. If youhave this same drive, then let’s talk!

Purpose of the Role:

Reporting to the Vice President, Marketing & Communications, the Director,Growth Marketing owns Nicola Wealth’s demand-generation engine, translatingmarketing activity into measurable, qualified pipeline and revenue. This role isaccountable for the full marketing digital funnel from paid and organicacquisition through conversion, nurturing and attribution and for building thedata strategy, technology and reporting foundation that makes growthpredictable, productive and repeatable. Given the considered, relationship-drivennature of wealth management, the role places particular emphasis on educatingand nurturing high-value, long-consideration prospects and on demonstrating aclear return on marketing investment.

Core Responsibilities:

- Pipeline Ownership & Funnel Optimization — Own the end-to-end digital marketing funnel including paid media and advisor close rate journey. Evaluate and constantly optimize marketing’s contribution to qualified pipeline; define funnel stages, diagnose drop-off, and continuously improve conversion from anonymous visitor to marketing-qualified and sales-accepted lead.
- Performance Analysis & Optimization — Use the multi-touch attribution and reporting provided by the Insights function to connect marketing spend and activity to pipeline and revenue, enabling confident, data-driven decisions on where to invest. Diagnose platform performance, set up in house media as needed for always on leads.
- Website & Conversion Rate Optimization (CRO) — Own the website as a conversion engine, leading a structured test-and-learn / A/B testing program to improve on-site conversion, performance and user experience.
- Landing Pages,



Lead Capture & User Experience — Design and optimize high-value landing pages and lead-capture frameworks — forms, offers and gated content — ensuring a seamless, trust-building experience aligned to each campaign and audience.
- Paid & Organic Inbound Acquisition — Lead demand generation across paid andorganic channels — search engine optimization (SEO), local SEO, andperformance/paid media across search, social, display and programmatic — togrow qualified inbound traffic efficiently and at a target cost peracquisition.
- Lead Nurturing & Marketing Automation — Own the marketing automation platformand build scalable nurture programs that move leads through the funnel,partnering closely with Sales on lead scoring, routing and hand-off.
- Lifecycle Email Flows — Design automated, personalized email sequences thateducate, build trust and prime long-term, high-consideration prospects,improving engagement and conversion across an extended buying cycle.
- MarTech & Activation Stack — Own the campaign-execution technology stack —the marketing automation platform, ad and media platforms and website/CMS —and the flow of campaign data into the CRM, partnering with the Insightsfunction on the measurement and reporting layer.
- Leadership & Cross-Functional Collaboration — Lead, coach and develop thegrowth marketing function — team members, agencies and vendors — and partneracross Sales, Content, Brand and Compliance to deliver integrated, measurablecampaigns.
- Customer Lifecycle Marketing (CLM) — Own lifecycle marketing across the fullclient relationship — onboarding, engagement, retention and deepening —extending marketing’s role beyond acquisition to nurture and grow existingclient relationships.
- AI Search, Content & Answer-Engine Visibility — Extend organic discovery intoAI-powered search by developing Generative Engine Optimization (GEO) andAnswer Engine Optimization (AEO) strategies, supported by an insight-ledcontent foundation, so Nicola Wealth is surfaced as prospects increasinglyresearch through search engines and AI assistants.
- Other relevant and related responsibilities, as assigned and as the needs ofthe organization change.

Required Skills & Qualifications:





- A minimum of 8 years of related work experience in growth, digital orperformance marketing, including 3+ years leading teams and/or agencypartners.
- Completion of a bachelor’s degree in Marketing, Business, Analytics,Communications or a related field required; a Master’s degree or MBA is anasset.
- Certifications in relevant platforms (e.g., Google Analytics/Google Ads,HubSpot or Marketo, Meta Blueprint, or CXL/Reforge) are an asset.
- Demonstrated, hands-on expertise across SEO/SEM, paid and performance media,conversion rate optimization and A/B testing.
- Proven experience owning a marketing automation platform and its integrationwith CRM, and building lead-nurturing and lifecycle email programs.
- Strong command of marketing analytics, multi-touch attribution andreporting/BI tools, with the ability to connect marketing activity topipeline and revenue.
- Familiarity with AI-powered search and answer-engine optimization (GEO/AEO),first-party data strategy and customer data platforms (CDP), and emergingdiscovery channels is an asset.
- Experience in financial services, wealth management or another considered,regulated, high-trust purchase environment is a strong asset.
- Excellent communication, collaboration and stakeholder-management skills, with a proven track record of partnering closely with Sales.
- Must be legally eligible to work in Canada for any employer

Compensation & Benefits Package:

This position comes with a base salary range of $140,000 - $180,000 plus a competitive performance bonus, RRSP contribution and participation in our profit-sharing program. Base salary will be commensurate with experience, skills, and qualifications.

At Nicola Wealth, our people grow our business, delight our clients, and live our values every day. Our comprehensive compensation and benefits package reflects our appreciation for this commitment. Whether it’s participating in our profit sharing and benefit programs on day one, or the opportunity to participate in our share ownership program, our people are able to go beyond a conventional salary and bonus structure.

We are an inclusive, equal opportunity employer.

It is our priority to remove barriers to provide equal access to employment. Should you require reasonable accommodation during the recruitment process please contact us at [email protected] and we will work with you to meet your needs. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Nicola Wealth policies.

Thank you for your interest in a career with Nicola Wealth!

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