E-Commerce Manager - Role SpecificationNature of RoleThe Andrews E-Commerce Manager is primarily responsible for executing comprehensive e-commerce strategy while leading the digital team to scale online operations. This role's primary responsibilities are essential for driving the business towards an overall goal of continually optimizing the Andrews eCommerce Customer Journey, business growth, and operational excellence.The role is led by a customer-first mentality and demands advanced strategic thinking as well as experience in team leadership and platform optimization. Skills and experience are supported by data-driven decision making, strategic planning, innovative problem solving, and a collaborative, cross-functional leadership mindset.Areas of ResponsibilityDemand GenerationDevelop and execute comprehensive digital marketing strategies to drive traffic, conversion, and customer acquisition across all digital channelsLead customer segmentation and persona development initiatives, leveraging data insights to optimize targeting and personalization strategiesCollaborate with buying and marketing teams to develop seasonal campaigns, promotional strategies, and brand partnerships that drive online revenue growthBuild and maintain relationships with digital marketing vendors, influencers, and strategic partners to expand reach and brand awareness'Product' Management (Customer Experience and Journey)Own the end-to-end digital customer experience strategy, from discovery through post-purchase engagement and retentionLead website optimization initiatives including UX/UI improvements, conversion rate optimization,



and mobile experience enhancementDevelop and implement customer journey mapping and personalization strategies to increase engagement and lifetime valueOversee virtual styling services and digital consultation offerings that extend Andrews' in-store expertise to online customersManage website merchandising strategy, ensuring optimal product presentation and seasonal campaign executionPerformance MeasurementEstablish and track key performance indicators across all digital channels, providing regular reporting and insights to leadershipAnalyze customer behavior data, sales metrics, and operational KPIs to identify growth opportunities and optimization prioritiesDevelop forecasting models for revenue, traffic, and customer acquisition to support strategic planning and budget allocationMonitor competitive landscape and industry trends to benchmark performance and identify strategic opportunitiesPeople ManagementLead, develop, and coach the 3-person e-commerce team, setting clear goals and career development pathsRecruit, onboard, and retain top talent as the digital team scales with business growthEstablish team workflows, communication protocols, and performance management systems to ensure operational excellenceFoster a culture of continuous learning, innovation, and customer-centricity within the digital teamCollaborate effectively with cross-functional teams including buying, marketing, IT,



and store operationsFinance ManagementOwn e-commerce P&L; responsibility, managing budgets, forecasting revenue, and optimizing cost structuresTrack and optimize customer acquisition costs, lifetime value, and return on advertising spend across all digital channelsDevelop pricing strategies and promotional calendars that maximize profitability while maintaining brand positioningMonitor inventory turnover and work with buying team to optimize product mix and inventory investmentProcess ManagementDesign and implement scalable operational processes for order management, inventory synchronization, and customer serviceEstablish quality control standards for product uploads, content creation, and customer communicationsOptimize integration between online and in-store operations, ensuring consistent brand experience across all touchpointsLead digital transformation initiatives and platform upgrades to support business growth and operational efficiencyCompetenciesRequired5+ years e-commerce management with proven track record scaling online revenue3+ years leading e-commerce teams in fashion/luxury retail environmentsExpert-level Shopify Plus platform knowledge and advanced analytics capabilitiesDigital marketing expertise (SEO, SEM, email marketing, social commerce)Solid financial acumen with P&L; management experiencePreferredWomen's luxury fashion retail experience in North American marketExperience with CRO, A/B testing, and conversion optimizationKnowledge of AI tools, automation platforms, and omnichannel operationsProject management experience with complex, multi-stakeholder initiatives#J-18808-Ljbffr

📌 Digital Marketing Leadership At Tti Canada (Winnipeg)
🏢 Andrews
📍 Winnipeg