This range is provided by Evlv. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$80,000.00/yr - CA$105,000.00/yr

Job Title: Lifecycle Marketing Specialist (CRM)

Department: Product

Hours: Monday to Friday, 9am - 5pm, EST

Reports To: Senior Product Manager, Marketing

Salary: $ 80,000-$105,000/year, based on experience + group insurance, travel discounts and more.

Role Overview

Seeking a Lifecycle Marketing Specialist (CRM) to lead the full customer-lifecycle strategy and manage daily execution. This includes designing data-driven journeys—from onboarding to re-engagement —and executing high-impact, multi-channel campaigns across email, SMS, and push. The role involves crafting creative assets, writing customer-centric copy, setting up automated flows, and running continuous A/B testing to optimize performance. You’ll manage deliverability, oversee the campaign calendar , and deliver insights through regular reporting. Working closely with product, engineering, sales, and leadership, you’ll convert customer behavior data into personalized messaging that drives results and contributes to long-term CRM growth strategy.

Key Responsibilities

- Design, launch, and optimize automated multi-channel marketing campaigns (email, SMS, push) aligned with customer lifecycle stages and brand guidelines
- Lead creative development—including briefs, copywriting, and content coordination—alongside cross-functional stakeholders
- Monitor campaign performance through weekly and monthly reporting,



offering actionable, data-informed insights
- Email Deliverability - focus on ensuring emails reach their intended recipients' inboxes, rather than being filtered as spam or ending up in junk folders
- Continuously A/B test subject lines, timing, content, and segmentation strategies to refine results and avoid fatigue
- Use customer behavior data to build targeted nurture flows that improve engagement, retention, and reactivation
- Maintain high standards for email deliverability through sender reputation and technical configurations (DMARC, DKIM, SPF, etc.)
- Play a key role in shaping lifecycle marketing and CX strategy, collaborating on initiatives such as loyalty and re-engagement programs

What We’re Looking For

- 3–5+ years of experience in CRM, lifecycle marketing, or marketing automation (experience in the travel industry is a strong plus)
- Strong proficiency in CRM platforms and automation tools (e.g., Mailchimp, Braze, Klaviyo)
- Deep understanding of customer segmentation, personalization, and behavioral triggers
- Analytical and results-oriented mindset, comfortable working with dashboards, data tools (Google Analytics, Looker Studio, Excel)




- Strong written communication and copywriting skills with a customer-first focus
- Independent, proactive marketer passionate about testing, learning, and optimizing for growth

Bonus Points

- Experience with B2C travel products or services (e.g., tours, flights, accommodations)
- Familiarity with dynamic content, AI-driven personalization, or recommendation engines
- CRM experience in multilingual or international environments

What’s Offered

- Competitive salary and perks
- Travel perks and discounts
- Opportunity to help define CRM in a high-growth, customer-focused environment

Seniority level

- Seniority level

Not Applicable

Employment type

- Employment type

Full time

Job function

- Job function

Business Development, Marketing, and Project Management
- Industries

Travel Arrangements, Airlines and Aviation, and Technology, Information and Media

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📌 CRM Specialist - Email Marketing (Toronto)
🏢 Evlv
📍 Toronto