Reporting to theDirector, Marketing & Fan Engagement, this role plays a key part in developing and delivering marketing and brand initiatives to Rider Nation and external stakeholders. The Manager, Marketing & Fan Engagement, will lead a team focused on marketing strategy, digital engagement, data-driven lifecycle marketing, and fan conversion.

Key Responsibilities

- Develop and implement marketing strategies to grow the Rider brand, drive ticket sales, and enhance fan engagement.
- Oversee the brand's presence across all marketing channels, ensuring cohesive messaging and alignment with organizationalobjectives.
- Collaborate with internal and external creative teams to develop digital and traditional marketing assets.
- Lead advertising efforts by working closely with theClub’s ad agency on campaign ideation, media planning, and execution.
- Optimizeadvertising strategies to ensure maximum reach, engagement, and ROI across digital, broadcast, print, and out-of-home channels.
- Proactively developing creative programs to drive revenue streams, digital traffic, fan engagement, fan rewards, dataacquisitionand sales conversion.

Lifecycle Marketing & Fan Engagement

- Lead lifecycle marketing initiatives thatutilized data-driven insights to drive fan conversion and retention.
- Develop and execute creative strategies toacquirefan data through channels, including digital campaigns, ticketing initiatives, contests, activations, and in-game experiences.
- Ensure every marketing initiative incorporates a data acquisitioncomponent, strengthening the club’s marketable fan base.
- Partner with the Manager, Game Entertainment & Community to strategically integrate community events into the broader fan engagement strategy, ensuring data capture and digital engagement follow-up.




- Utilize CRM and digital marketing tools to build fan segments, create personalized engagement strategies, and analyze campaign effectiveness.
- Lead the development and execution of email marketing campaigns that drive fan engagement, ticket sales, and sponsor activations.
- Lead the Lifecycle Marketing Specialist tooptimizeemail journeys, automations, and segmentation strategies.
- Work with Lifecycle Marketing Specialist on maximizing opportunities through all digital mediums, including but not limited toRiderville, the Rider App, and SMS.

Partnerships & Sponsorship Activation

- Collaborate with the Partnerships Department to support marketing-related sponsor activations and initiatives.
- Work closely with the Manager, Content & Creative to develop and deliver partner-related social media content.
- Partner with the Manager, Game Entertainment & Community to integrate sponsor assets into in-game experiences and community activations.
- Oversee the social media strategy, ensuring alignment with the club’s brand andobjectives.
- Overseethe Social Media Coordinator to develop content strategies that enhance digital engagement.
- Leverage analytics to refine social media engagement strategies and increase fan interaction.

Data & Insights-Driven Marketing

- OverseetheBusiness Intelligence Specialistto analyze fan data, evaluate marketing program effectiveness, and develop audience insights to inform strategy.
- Ensure all marketing initiatives are aligned with data-driven decision-making and measurable ROI.
- Work with the Business Intelligence Specialist tomanage the Rider Huddle and work with Departments internally to use it to its fullest capacity.
- Work withInsightrixon delivering Roughrider Brand Survey throughout the season.

📌 Manager, Marketing & Fan Engagement (Regina)
🏢 Saskatchewan Roughrider Football Club
📍 Regina