The MarTech Implementation Manager is responsible for supporting the implementation and maintenance of all digital analytics tools and Adobe Marketing technology integration for our Manulife GWAM segment. You will collaborate with digital channel owners to ensure proper tagging of their marketing technology and tracking of specific elements/dimensions and partner with IT on the continuous development process of enhancements made on our web and app properties. The MarTech Implementation Manager will improve efficiencies across the organization and establish standard methodologies for the business units.

They are at the forefront of digital analytics implementation technology advancements and explore areas of opportunities.

Position Responsibilities

- Support the implementation and maintenance of Digital analytics tools (Adobe Analytics, Tag Management System –Adobe Launch and adobe WebSdk tagging) for the new/existing web properties.
- Work closely with business analysts to define implementation requirements, Functional/Tagging Specification Documents and maintain documentation on processes of implementation.
- Collaborate with IT on continuous development work and closely align initiatives on our web properties.
- Develop, customize, and fix events and tags in complex environments with the use of JavaScript, XML, HTML, and CSS.
- Implement analytics tracking codes and assist in quality assurance to ensure tagging functionality across all web properties.
- Improve user web experience by conducting A/B tests and targeting on different pages with Adobe Target, providing insights for strategic decision-making.
- Seek out standard processes in digital analytics enablement including event-driven data layer standardization, Adobe MarTech integration, etc.
- Marketing, advertising and third-party pixels tagging using Tag manager and custom scripts Consent Management Platform (Onetrust Cookie Consent), Client Preference Centre for Marketing and Services, Agile Project Management, Digital and Marketing platforms and technologies, Financial Industry, and/or Wealth knowledge.
- Bill 64 (Law 25), Bill 96, GDPR, CCPA, AdChoices, and other relevant Privacy requirements, working knowledge of Tracking Onetrust Cookie Consent Technologies, Cookies, Pixels, etc.

How will you create an impact?

The successful candidate will have experience in multiple subject areas; particularly around analytics technology and digital analytics tagging strategy, and a solid understanding of digital measurement. The Manager, MarTech Implementation will collaborate with digital marketing, optimization, IT, and external providers to offer mentorship on outstanding tagging solutions, data integration, and digital analytics governance. They will devise the standardized tagging methodology that will drive the IT-led architectural decisions required to support the platform and will oversee its implementation to ensure that the most relevant variables may be easily extracted using digital analytics and marketing technology systems.

Required Qualifications

- Undergraduate degree in engineering,



computer science, or IT-related field
- At least 5 years of demonstrated experience in digital analytics such as Adobe Analytics, focusing on measurement of digital performance, data integration, and development.
- Strong JavaScript, XML, HTML, CSS, and computer programming concepts
- Advanced knowledge of tagging solutions (Adobe Launch and other tagging)
- Hands-on experience in event-driven data layer implementation for Adobe Analytics and adobe WebSdk tagging
- Hands-on experience creating and maintaining SDR implementations.
- Adobe Analytics and related Adobe Experience cloud tools expert ( Target, Audience Manager, RT-CDP, Adobe APIs, and AEM etc.)
- Self-motivated standout colleague with a strategic approach
- Strong organizational, communications, and time management skills

When you join our team

As part of our global team, we’ll support you in shaping the future you want to see. We’ll empower you to learn and grow the career you want. We’ll recognize and support you in a flexible workplace where well-being and inclusion are more than just words.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Prospect Employer At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies.

To request a reasonable accommodation in the application process, contact [email protected].

Referenced Salary Location Toronto,



Ontario Working Arrangement Hybrid Salary range is expected to be between $92,900.00 CAD - $142,900.00 CAD. Employees also have the chance to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training.

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D; insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources.

Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement. We're Manulife.

And we’re on a mission to make decisions easier and lives better. Better is what drives us. It’s what inspires us to find new ways to support customers and colleagues in living longer and healthier lives.

It’s the reason we’re dedicated to investing in digital innovation and accelerating a sustainable and economically inclusive future. Joining us means you’ll be empowered to learn and grow your career. We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

And as part of our global team, you’ll help shape the future you want to see – and discover that better can take you anywhere you want to go.

We’re proud of our accomplishments and recognitions.

Recent awards include: 2024 Gallup Exceptional Workplace Award Winner Manulife Named one of Forbes World’s Best Employers 2023 Best Companies to Work for in Asia 2023 We’ve been recognized as one of Canada’s Top 100 Employers (2024) Manulife included in Bloomberg’s 2023 Gender-Equality Index To receive our latest job opportunities directly to your inbox, create an account or sign in and navigate to the ‘Job Alerts’ section located in the top right corner of the page. From there, you can sign up to receive job alerts. Our ambition is to be the most digital, customer-centric global company in our industry. Learn more at https://www.manulife.com/.

📌 MarTech Implementation Manager (Toronto)
🏢 Manulife Insurance Malaysia
📍 Toronto