The Personalization & Experimentation Analyst is responsible for building, launching, and managing personalization and testing experiences across digital channels using Adobe Target. Working closely with Marketing, Analytics, UX and Product teams, you will help bring customer experience ideas to life by configuring and executing A/B tests, Experience Targeting (XT) activities, and other optimization initiatives.

This is a hands-on execution role focused on activity setup, campaign delivery, quality assurance, and optimization. The ideal candidate has experience using experimentation and personalization platforms, is highly detail-oriented, and enjoys translating business requirements into customer experiences that drive engagement and business results.

Position Responsibilities:

Personalization & Experimentation Delivery:

- Build and launch A/B tests, Experience Targeting (XT) activities, Multivariate Tests (MVT), and other approved Adobe Target experiences
- Configure audiences, experiences, traffic allocation, goals, schedules, and reporting settings based on business requirements
- Set up and manage content, offers, and experience variations within Adobe Target
- Ensure activities are implemented accurately and aligned with approved designs, content, and targeting rules
- Maintain consistent naming conventions, documentation, and activity records

Campaign Execution & Optimization:

- Support the delivery of personalization campaigns across web and authenticated digital experiences
- Collaborate with business and marketing stakeholders to understand campaign objectives and customer segments
- Review performance results and support ongoing optimization efforts
- Recommend improvements to testing and personalization experiences based on performance insights and best practices
- Assist with the prioritization and rollout of new experimentation opportunities

Quality Assurance & Launch Support:

- Perform testing and validation of activities prior to launch
- Ensure audiences, content, links, calls-to-action, and reporting metrics function as intended
- Coordinate user acceptance testing (UAT) with business and marketing partners
- Resolve issues identified during testing and support successful launches
- Monitor live activities and make approved updates when required

Stakeholder Collaboration:

- Partner with Marketing, UX, Analytics, Product, and Technology teams to support personalization initiatives
- Participate in intake,



planning, and review discussions for new testing and personalization opportunities
- Help document requirements, activity configurations, results, and lessons learned
- Communicate project status, risks, and dependencies to stakeholders

Required Qualifications:

- University degree in Marketing, Business, Communications, Digital Marketing, or a related field (or equivalent experience)
- 2-3+ years of experience working with Adobe Target or similar experimentation and personalization platforms such as Optimizely, VWO or Agile Yield
- Experience working with Adobe Experience Cloud solutions such as Adobe Analytics and Adobe Experience Manager (AEM) is considered an asset
- Experience building and managing A/B tests, Experience Targeting (XT) activities, and multivariate tests
- Strong understanding of digital marketing, customer segmentation, personalization, and conversion optimisation principles
- Familiarity with website analytics and performance measurement tools
- Strong attention to detail and ability to manage multiple activities simultaneously
- Excellent communication and stakeholder management skills

When you join our team:

- We’ll empower you to learn and grow the career you want
- We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words
- As part of our global team, we’ll support you in shaping the future you want to see

The role being advertised is an existing vacancy.

Acerca de Manulife y John Hancock

Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite http://www.manulife.com .

Manulife es un empleador que ofrece igualdad de oportunidades

En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios,



y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.

Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes.

Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a [email protected] .

Referenced Salary Location

Toronto, Ontario

Modalidades de Trabajo

Híbrido

Salary range is expected to be between

$62,850.00 CAD - $104,750.00 CAD

- Manulife offers a wide variety of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life insurance and accidental death and dismemberment, adoption/subrogation and wellness, and employee/family assistance plans.
- También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera.
- Nuestro generoso programa de tiempo libre remunerado en Canadá incluye feriados, vacaciones, días personales y días por enfermedad, y ofrecemos la gama completa de ausencia laboral reglamentaria.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process.

📌 Personalization & Experimentation Analyst (London)
🏢 Manulife
📍 London