Shape the future of content discovery at Scribd, Inc. as the Lead Performance Marketing Strategist. Focused on integrating performance marketing innovations across multiple platforms and products.

This pivotal role requires a strategic leader with extensive performance marketing experience in a B2C workplace. You will own both the paid and organic discovery strategies, providing leadership to the channel experts while optimizing marketing budgets for maximum impact. Collaboration with brand marketers and creative teams will enhance campaign effectiveness.

Key Responsibilities:
• Own and refine the strategy for paid and organic channels
• Manage a team of performance marketing specialists
• Drive ongoing analytics for reporting and budget allocation




• Collaborate on integrated campaigns with brand storytelling
• Innovate by exploring emerging digital marketing channels

Requirements:
• Over 6 years in performance marketing roles
• 2+ years of managing direct reports
• Understanding of digital marketing and channel economics
• Skills in data analysis and market insights
• Comfortable utilizing AI tools in marketing efforts

Bring your expertise in performance marketing and leadership to redefine growth at Scribd.
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📌 Lead Performance Marketing Strategist at Scribd (British Columbia)
🏢 Scribd
📍 British Columbia