Senior Marketing Executive (Ontario)

Senior Marketing Executive (Ontario)

20 Sep
|
Kainos
|
Ontario

20 Sep

Kainos

Ontario

Join Kainos and Shape the Future
At Kainos, we’re problem solvers, innovators, and collaborators - driven by a shared mission to create real impact. Whether we’re transforming digital services for millions, delivering cutting-edge Workday solutions, or pushing the boundaries of technology, we do it together.

We believe in a people-first culture, where your ideas are valued, your growth is supported, and your contributions truly make a difference. Here, you’ll be part of a diverse, ambitious team that celebrates creativity and collaboration.

Ready to make your mark? Join us and be part of something bigger.

As a Senior Marketing Executive at Kainos
You will develop and own marketing plans, campaigns or content programs that fully align with commercial priorities and sales plans to support growth and ambitions for the Workday Services Practice. Executing campaigns to generate brand awareness/support recruitment goals/generate leads to fuel the sales pipeline, reporting to key stakeholders within the business on success and delivery against goals.

Your Key Responsibilities Will Include

Developing and managing strategy, plans and budgets – you will create, own and implement the strategy and marketing plan, aligned to commercial priorities, for BU/sector/product name/recruitment marketing. Managing your team you will ensure delivery is on time and within budget. You will own the marketing budget for BU/sector/product name/recruitment marketing.

Owning, creating and activating campaigns and content – you will create, or guide the creation by your team of, campaigns and marketing content to drive brand awareness/support recruitment campaigns/generate leads to feed sales. You will ensure effective implementation of campaigns across a variety of channels to achieve objectives. Utilising a range of techniques across your team including eDM, automation/nurtures, webinars, organic and paid social media, SEO/search, digital advertising and physical events.

Reporting,



accountability and ROI – you will drive marketing effectiveness and ROI reporting on campaigns and activities utilising a transparent approach via evaluation and analysis. Working with colleagues across Marketing Technology and Ops you will optimise effectiveness and cascade learning through your team.

Strategic alliances with Partners – you will develop and foster strong relationships with key partners like Workday/Microsoft/AWS to shape your plans and activities, staying abreast of trends to identify current opportunities to drive commercial benefit.

Working as a team with a focus on developing and managing others – you’ll manage, coach and develop a small number of staff, with a focus on managing employee performance and assisting in their career development. You will build strong relationships with internal stakeholders of all levels across the business acting as a trusted advisor.

Minimum (essential) Requirements

Significant relevant experience in marketing

Professional qualification in marketing or specialised area (e.g. CIM)

Experience in developing and implementing marketing/brand/communications campaigns that drive business results and meet objectives – from inception through to evaluation

Demonstrable experience of marketing techniques including eDM, automation/nurtures, webinars, organic and paid social media, SEO/search, digital advertising and physical events; stays abreast of developments and willingness to coach/upskill team.

Experience of working with sales/SDR teams to generate leads to fuel pipeline / subject‑matter experts to generate communications and brand content

Experience of using CRM and marketing automation

A self‑starter who is highly motivated, confident, focussed, disciplined with a drive to succeed, whilst upholding Kainos values





We all work in teams here in Kainos – a proven ability to collaborate and work effectively in a team environment; can‑do attitude

Show resilience and persistence with the ability to learn from mistakes plus guidance and coaching from colleagues

Capable managing the workload of self and team while operating in a highly competitive and pressurised environment while meeting deadlines in accordance with business requirements

Strong interpersonal, verbal and written communication skills

Ability to cultivate ideas, utilising creative writing while holding to branding and messaging direction and strategy

Ability to think ‘outside the box’

Comply with all confidentiality and non‑disclosure policies and/or agreements and ensure security of information at all times.

Desirable

Degree or Higher in Marketing, Communications or a similar, relevant discipline

Experience of owning marketing or content for an area of business, product, or project

Experience with Marketo is highly desirable

Understanding of generating leads and managing them

Good knowledge or experience in the technology industry and understanding of trends in order to shape plans and content.

Embracing our differences
At Kainos, we believe in the power of diversity, equity and inclusion. We are committed to building a team that is as diverse as the world we live in, where everyone is valued, respected, and given an equal chance to thrive. We actively seek out talented people from all backgrounds, regardless of age, race, ethnicity, gender, sexual orientation, religion, disability, or any other characteristic that makes them who they are. We also believe every candidate deserves a level playing field. Our friendly talent acquisition team is here to support you every step of the way, so if you require any accommodations or adjustments, we encourage you to reach out. We understand that everyone's journey is different, and by having a private conversation we can ensure that our recruitment process is tailored to your needs.

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📌 Senior Marketing Executive (Ontario)
🏢 Kainos
📍 Ontario

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