We're an online cigars and tobacco retailer with an established presence in the US market. Our business has been growing steadily, to cope with our expansion we are launching our operations into the Japanese premium cigar market, therefore we're looking for an experienced marketing specialist to lead the launch and drive sales. The successful candidate will own our Japan online sales channel from end to end. Reporting to the Marketing Manager and working in a small team, this is an independent role for a self-starter.

What you'll do

Own and grow online sales from the Japanese market

Optimize our Japanese-language DTC presence for conversion, including Japanese SEO

Build relationships with Japan's cigar community to drive awareness of our brand and ultimately drive sales

Plan and execute go-to-market initiatives: test channels, measure ROI, and focus investment where it performs

Run campaigns in business Japanese across relevant platforms

Monitor sales, conversion, and ROI; report regularly and refine strategy based on results





Ensure all activity complies with Japanese tobacco advertising regulations and platform policies; coordinate legal review before any external launch — no exceptions

Perform other duties assigned by the manager

Must-have

Proven experience in digital marketing and selling commodities online (DTC/e-commerce)

Business-level written Japanese; working proficiency in English

Genuine understanding of Japanese consumers behaviour of shopping online

Self-directed and resourceful — with an ability to solve problems independently, while remaining aligned with company policies, framework and team culture

Sound judgement supported by data

Able to work in office in Markham, ON

Personal interest in cigars / premium lifestyle

What success would look like in the first 90 days

Japanese DTC presence launched and converting

Initial market traction with a measurable sales pipeline

Go-to-market plan for the next phase proposed

What we offer:

Base Salary: $20 - $25 per hour

Uncapped sales commission tied directly to Japan market revenue

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📌 Japan Market Specialist (Ontario)
🏢 Henry's Holding
📍 Ontario