Business Development Executive (B2B Events)
Location: Downtown Toronto | Office-Based
Hours: Monday – Friday, 8:30am – 5:30pm
Base Salary: $50,000–$60,000 CAD + Super/Benefits + Uncapped Commission
Realistic Year 1 OTE: $100,000–$140,000+
Top Performers: $180,000+

Be Part of Our Canadian Expansion. Business Show Media is growing.

With an established portfolio of business exhibitions and events across North America, Europe, Asia and Australia, we’re now expanding our presence in Canada and building our commercial team in Downtown Toronto.

We’re looking for ambitious Business Development Executives who want to be part of that growth.

This is an opportunity to join an expanding international business at an exciting stage of its Canadian development. You’ll work alongside an experienced commercial team while having the opportunity to make a meaningful contribution to the growth of our Toronto operation.

If you’re commercially minded, confident speaking with business leaders and motivated by targets and uncapped earning potential, we’d like to hear from you.

The Role
As a Business Development Executive, you’ll be responsible for creating new commercial opportunities across the North American market.

You’ll identify prospective exhibitors, sponsors and business partners, research their organizations, and engage with key decision-makers through a combination of phone, email, LinkedIn and targeted digital outreach.

The role is focused on opening the right conversations, understanding business objectives and creating qualified opportunities for our senior commercial team.

You’ll develop valuable experience across prospecting, social selling, qualification, relationship building and B2B sales, with a clear pathway into more senior commercial roles.

Your Responsibilities

Research and identify prospective exhibitors, sponsors and commercial partners

Build targeted prospect lists across relevant North American markets

Engage business owners, founders, directors and senior decision-makers

Use phone, email, LinkedIn and other digital channels to initiate conversations

Develop personalised outreach strategies based on target companies and industries





Understand prospect objectives and identify relevant event opportunities

Qualify potential clients and determine commercial fit

Book and develop high-quality sales opportunities for the senior sales team

Maintain consistent follow-up across active prospects and opportunities

Keep CRM records, pipeline information and activity accurately updated

Monitor outreach and appointment performance against agreed targets

Work closely with sales, marketing and event teams to maximise opportunities

Contribute to the growth and development of our new Toronto commercial operation

What Success Looks Like
This is a performance-focused role, and you’ll have clear expectations around activity, opportunity generation and pipeline development.

You’ll be supported through structured training and ongoing coaching, with regular feedback designed to help you improve your prospecting, communication and commercial skills.

As you gain experience, you’ll have the prospect to take on greater responsibility and progress within the commercial team.

Your Earning Potential
We offer a competitive base salary combined with an uncapped commission structure, giving high‑performing team members the opportunity to significantly increase their total earnings.

$50,000–$60,000 CAD base salary

Uncapped commission

Realistic Year 1 OTE of $100,000–$140,000+

Top performers earning $180,000+

Performance‑based progression

Ongoing sales coaching and development

Potential international travel across our global event portfolio

Who We're Looking For
We’re interested in people who are ambitious, commercially curious and motivated to build a career in B2B sales.

You may have experience in:

Business development

SDR / BDR

Lead generation

Appointment setting

Recruitment





Telesales

B2B sales

Account development

Customer-facing commercial roles

Previous experience is advantageous, but we’re also open to candidates with strong communication skills and the right attitude who are looking to transition into business development.

We’re particularly interested in people who:

Are confident communicating with senior professionals

Enjoy building new business relationships

Are comfortable making outbound calls and initiating conversations

Are resilient and able to maintain momentum through rejection

Enjoy working towards measurable targets

Are organised and disciplined in managing a sales pipeline

Respond well to coaching and feedback

Are motivated by career progression and financial performance

Want to be part of a growing international business

Why Join the Toronto Team?Build Something From the Ground Up
You’ll be joining our Canadian operation at an important stage of its development. Rather than entering an established team where your role is already defined, you’ll have the opportunity to contribute to the growth of a new office and help establish our presence in the Toronto market.

Work Internationally
Business Show Media operates across multiple international markets, giving you exposure to businesses, industries and commercial opportunities beyond the Canadian market.

Develop Your Career
We invest in developing commercially capable people. With strong performance and the right experience, there are opportunities to progress into senior business development, sales and event leadership positions.

Be Rewarded for Performance
Our uncapped commission structure means your earning potential can grow alongside your performance and development.

Career Progression
We’re committed to providing ambitious team members with opportunities to progress.

Progression is based on performance, capability, experience and available opportunities within the business.

Ready to Join our Canadian Growth Story?
Join us in Downtown Toronto and help build the next stage of Business Show Media's Canadian operation.

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📌 Business Development ExecutiveB Events) (Ontario)
🏢 Business Show Media
📍 Ontario