Become an Adobe Analytics Implementation Specialist at Manulife, where you will support the development of digital analytics tools and optimize tracking strategies. Collaborate closely with stakeholders across departments.
This position requires a self-motivated leader with over 5 years of experience in digital analytics and a solid technical background. You will play a key role in defining implementation requirements and improving efficiencies through standardized analytics processes. Your insights will guide the decision-making for digital strategies.
Key Responsibilities:
• Implement Adobe Analytics and ensure accurate tagging
• Collaborate with business units on analytics requirements
• Conduct A/B tests and analyze user experience data
• Maintain functional documentation for analytics processes
• Work with IT on ongoing digital enhancements
Requirements:
• Bachelor's degree in a technology-related field
• 5+ years of experience in digital analytics
• Proficient in JavaScript, HTML, CSS, and XML
• Advanced skills in Adobe marketing tools
• Familiarity with data privacy regulations and consent management
Utilize your expertise in digital analytics to drive transformation in marketing technology at Manulife.
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