Territory Sales Representative - Central Alberta
Salary: Salary + Bonus potential
Job Type: Full time
Shift & Schedule: Days, evenings & weekends, as required
Work Location: Based in Red Deer, frequent travel throughout Central Alberta
We seek a dynamic and results-driven Territory Sales Representative to join our growing team. The successful candidate will be responsible for identifying recent business opportunities, building and maintaining customer relationships, and achieving sales targets. As a Territory Manager, you will drive revenue growth by promoting our products and providing exceptional customer service.
This role is based in Red Deer but will require frequent travel throughout Central Alberta and occasionally Northern/Southern Alberta.
Essential Responsibilities and Duties:
Customer Relationship Management
Build and maintain robust relationships with existing and prospective customers in both retail and on premise.
Address customer concerns and inquiries in a timely, professional & positive manner.
Conduct account visits and communicate with customers to ensure their needs are met.
Prospecting and Lead Generation
Identify and target potential customers through research, networking, and cold calling.
Generate leads and develop a pipeline of opportunities to meet and exceed sales targets.
Closing New Leads and Growing Existing Relationships
Listen and identify customer issues and develop a plan to resolve them
Effectively communicate the features and benefits of our products to potential and existing customers.
Convert leads into new accounts and generate revenue
Grow sales with existing customers and increase existing revenue.
Market Research
Stay informed about industry trends, competitor activities, and market changes.




Provide feedback to the sales and marketing teams to enhance product/service offerings and strategies.
Sales Reporting and Analysis
Maintain accurate records of sales activities, including contacts, opportunities, closed deals and other Key Performance Indicators (KPIs)
Populate CRM daily
Prepare regular reports and communicate sales performance
Merchandising and Displays
Supporting customer promotions such as building product and marketing displays
Merchandise and date check product at accounts
Community Engagement, Events & Tastings
Attend relevant community & industry events when appropriate
Set up and perform account tastings
A competitive salary plus a bonus will be provided. The compensation package will include a vehicle allowance and a cell phone allowance. The expected total compensation package will be in the $65,000 to $75,000 range based on industry experience.
Qualifications and Skills
Sales experience in the industry is considered a vital asset
Motivated to improve, grow and tackle challenges
Ability to build strong relationships both inside and outside the organization
Strong computer skills with experience using Google Suite
Positive, optimistic and upbeat attitude. Ability to ‘read the room’ and relate to different people in a variety of settings
Proven experience in CPG sales, with a track record of achieving and exceeding sales targets
Ability to multitask, handling multiple products, customers, and events at the same time
Benefits:
Personal Health Benefits
Monthly bar tab
Staff discount
Industry & company events
Vehicle Allowance
Phone Allowance
If you are energetic, a self-starter, a people person, and enthusiastic about the beverage industry, we invite you to join our team! Our ideal candidate is passionate about our culture, our brand, and being an active member of our team & community.

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📌 Territory Sales Representative (Alberta)
🏢 Troubled Monk
📍 Alberta