Reports to: National Aftersales Commercial Manager
FUNCTION
Regional Aftersales Manager is responsible for overseeing and improving aftersales performance across a defined geographic dealer network on behalf of the OEM.

Minimum Qualifications Grade 12 (Matric) with a relevant Automotive, Technical or Business-related Diploma
Demonstrated success in aftersales leadership roles within an OEM or franchised dealer environment
Proven experience managing regional or national dealer networks and influencing senior dealership leadership
Skills And Experience Minimum of 5 years in a similar position
Strong track record of delivering aftersales revenue growth across parts, accessories, lubrication, service labour, and extended services
Proven ability to analyse dealer financial performance and implement profitability improvement initiatives
Sound understanding of workshop and parts operations, inventory management, and customer satisfaction drivers
Experience translating strategy into executable field action plans across independent dealer environments
Robust commercial and financial acumen, with the ability to interpret dealer performance data and P&L; drivers
Advanced analytical skills, with experience using OEM systems, dashboards and performance scorecards
Excellent communication, negotiation and stakeholder management skills
Ability to lead change, manage resistance, and drive alignment without direct authority
High levels of self-management, resilience and adaptability in a dynamic, performance-driven environment
Proficient in MS Office, particularly Excel and PowerPoint
Willingness to travel extensively within the region, including inter-provincial and cross-border travel, and to work extended hours when required
Key Duties And Responsibilities Aftersales Strategy Execution & Revenue Growth
Own and drive regional execution of the OEM aftersales strategy, ensuring alignment with national business objectives
Deliver regional aftersales revenue performance across parts,



accessories, lubrication, labour and extended services, with accountability for budget achievement
Establish and manage dealer aftersales targets, translating objectives into dealer-specific action plans
Identify revenue and profit gaps through data analysis and implement corrective initiatives to improve gross margin, inventory turns, and return on capital
Dealer Performance Management & Profitability Lead structured dealer performance reviews using financial, operational and customer data to assess short-, medium- and long-term performance
Analyse dealer profitability drivers and provide commercial guidance to improve workshop utilisation, labour efficiency, parts availability, and stock management
Support dealers in the development and execution of aftersales business and marketing plans tailored to their local market conditions
Actively monitor aged inventory, stock planning, and parts availability to reduce VOR, improve service levels, and enhance customer satisfaction
Standards, Compliance & Brand Representation Ensure full compliance with OEM aftersales operating standards, systems and minimum franchise requirements
Conduct regular dealer audits and inspections covering workshops, parts warehouses, processes and corporate identity
Drive consistent application of aftersales procedures and initiatives that support a strong and differentiated brand experience
Ensure the OEM’s corporate image and brand values are accurately represented and upheld across the dealer network
Customer Experience & CSI Ownership Champion a proactive, customer-centric culture across the region,



ensuring the aftersales customer journey aligns with OEM brand expectations
Drive dealer participation and accountability in customer satisfaction programmes, using CSI and VOC data to identify root causes and prevent repeat issues
Manage escalated customer cases where dealer intervention is insufficient, ensuring fair, timely, and effective resolution
Reduce workshop lead times and work-in-progress levels through improved planning, process discipline, and operational focus
Capability Development & Change Leadership Identify dealer capability gaps and support the development of targeted training and improvement plans aligned to OEM policies
Drive adoption of OEM tools, systems, and optimisation programmes across the region
Lead change initiatives within the dealer network, influencing alignment to OEM strategy and managing operational and behavioural resistance
Promote continuous improvement and best-practice sharing across the dealer network
Data, Reporting & Governance Leverage OEM reporting platforms and dashboards to monitor dealer performance, identify trends, predict risk, and drive data-led decisions
Compile and present regional aftersales performance reports, including financial results, KPIs, compliance status, and action plans
Ensure timely follow-up on dealer commitments, queries, and corrective actions
Participate in internal OEM forums and contribute to national aftersales planning and performance reviews
Measures of Success (Indicative) Achievement of regional aftersales revenue and profitability targets
Improvement in VIN retention, workshop utilisation, and dealer ROS
Reduction in aged inventory and VOR due to parts availability
CSI improvement and reduction in escalated customer complaints
Dealer compliance audit outcomes and successful programme adoption
CVs to be emailed to [email protected]
Closing date: 30 September 2026
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📌 Regional Aftersales Manager (Ontario)
🏢 GWM CAPE TOWN
📍 Ontario