As Director of Digital Content Strategy at CIBC, create a unified content ecosystem that enhances brand visibility and customer connection. Focus on innovative editorial practices in a hybrid work workplace.

You will define and manage the end-to-end content strategy for Simplii, leading a diverse team in executing initiatives across social media, influencer collaborations, and AI-powered platforms. This pioneering role involves integrating brand and marketing objectives into a cohesive editorial calendar to maximize reach and impact.

Key Responsibilities:
• Develop and implement a newsroom operating model
• Lead social media and community management practices
• Drive influencer marketing and creator partnerships




• Ensure content is optimized for AI and voice search
• Measure and report on content performance metrics

Requirements:
• Leadership experience in content and editorial strategy
• Strong analytical and measurement skills
• Understanding of modern content ecosystems and marketing
• Effective communicator with cross-functional collaboration abilities
• Familiar with AEO and SEO best practices

Unlock the power of content strategy at CIBC and make a meaningful impact in Toronto.
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📌 Director Digital Content Strategy at Simplii (Ontario)
🏢 CIBC
📍 Ontario