Potentia Human Resources Inc. | Full time

Community Impact & Communications Strategist

Industry Nonprofit Charitable Organizations

Work Experience 4-5 years

City Kelowna Central

State/Province British Columbia

Country Canada

Job Description
Help Tell the Stories That Strengthen Our Community

Potentia Human Resources is proud to be leading the search for a creative, strategic and passionate Community Impact & Communications Strategistfor the Central Okanagan Foundation. This is an in-person, in office role, working with a small team of fantastic values based humans who are dedicated toconnecting people who care with causes that matter, helping build strongercommunities through philanthropy, granting, scholarships, and communityleadership. As one of Canada's community foundations, the COF works alongsidedonors, charities, businesses, governments, and community partners to invest ininitiatives that create lasting impact across the Central Okanagan since 1979. This newlycreated role offers a rare opportunity to build the COF's communicationsstrategy from the ground up, modernize its brand, strengthen donor engagement,and share the inspiring stories of the people and organizations making adifference throughout our community.

If you're anexceptional storyteller who enjoys combining strategy with hands-on executionand wants your work to have a lasting impact, we'd love to hear from you.

What You'll Be Doing:

As theCOF’s first dedicated Community Impact & Communications Strategist, you'll havethe unique opportunity to build their communications strategy from the groundup while helping modernize the COF's brand and strengthen community engagement.

Reportingto the Manager, Community Impact & Philanthropy, you'll develop compellingcampaigns that inspire giving, celebrate community impact, increase awareness,and support fundraising initiatives. From storytelling and digital marketing tobrand development, media relations, and events, you'll play a central role inshaping how the COF connects with their community.

TheCOF is looking for someone who thinks beyond creating attractive marketingmaterials. They want someone who understands that great marketing inspiresaction, builds relationships, and delivers measurable results.

You'llhave the opportunity to:





Develop andimplement the COF's annual communications and marketing strategy

Strengthen andmodernize the COF's brand across all platforms

Createcompelling stories highlighting donor impact, charities, scholarships, andcommunity initiatives

Write engagingcontent for newsletters, annual reports, website, blogs, donorcommunications, speeches, and media releases

Manage and growthe COF's website and digital presence

Plan andexecute social media and digital marketing campaigns

Develop emailmarketing campaigns and donor communications

Designbrochures, reports, presentations, advertisements, and promotionalmaterials

Producephotography, video, and visual storytelling content for events andcampaigns

Buildrelationships with local media and coordinate public relationsopportunities

Supportfundraising initiatives including Giving Tuesday, year-end campaigns, anddonor stewardship

Coordinatemarketing for COF events and community initiatives

Monitormarketing analytics and campaign performance to drive continuousimprovement

Maintaineditorial calendars, digital assets, and brand standards

Collaborateclosely with leadership, philanthropy, grants, and community partners tocommunicate the COF's impact

Requirements
Youare a creative professional who enjoys balancing big-picture strategy withday-to-day execution.

What You Will Bring:

Diploma orDegree in Communications, Marketing, Public Relations, Journalism, GraphicDesign, Digital Media, Business Communications, or a related field(equivalent experience will also be considered)

3-5 years ofcommunications and marketing experience

Exceptionalwriting, editing, and storytelling abilities

Solid graphicdesign skills using Adobe Creative Suite (InDesign, Photoshop,Illustrator)

Experiencemanaging websites, social media, and digital marketing campaigns

Knowledge ofWordPress or similar CMS platforms

Experience withemail marketing platforms such as Mailchimp

Familiaritywith Canva, Google Analytics, SEO,



and marketing analytics

Strongorganizational and project management skills

Ability tomanage multiple projects and competing priorities

Confidenceworking independently while collaborating with a supportive team

A portfolioshowcasing your writing, design, and marketing work

Non-profit orcharitable sector experience

Photography andvideography experience

Experience withAI-assisted marketing tools

CRM experiencesuch as Foundant or similar platforms

You're Someone Who:

Is anexceptional storyteller who connects people emotionally through meaningfulcontent

Thinksstrategically while rolling up your sleeves to execute great work

Loves buildingnew ideas, systems, and processes

Understands howmarketing drives awareness, engagement, and fundraising outcomes

Brings freshideas and challenges traditional thinking

Is curious,creative, and always looking for innovative approaches

Enjoyscollaborating while also being self-directed and proactive

Is highlyorganized and accountable
Thrives in apurpose-driven organization where your work has real community impact

Whenyou join our team, you'll enjoy:

Competitivesalary of $70,000-$85,000, based on recent related experience

RRSP matchingprogram

Office closureduring the Christmas holidays

Choice of Macor PC technology

A collaborativeleadership team that values creativity and innovation

The opportunityto build a brand-new marketing function from the ground up

Meaningful workthat helps strengthen communities throughout the Central Okanagan

For the COF, finding the right person for this role matters most. While the role is intended to be primarily in-person and office-based, there is flexibility in the FTE and work schedule for the successful candidate. Whether you're looking for a full-time opportunity, a four-day work week, or an equivalent arrangement, we're open to a conversation about what works best.

Ifyou're excited by the opportunity to build something meaningful, elevate arespected community organization, and help inspire generosity throughexceptional storytelling and marketing, we'd love to hear from you.

Joinus in helping create a stronger, more vibrant Central Okanagan; one story, onedonor, and one community initiative at a time.

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📌 Community Impact & Communications Strategist (British Columbia)
🏢 Central Okanagan Foundation
📍 British Columbia