Reporting to theDirector, Marketing & Fan Engagement, this role plays a key part in developing and delivering marketing and brand initiatives to Rider Nation and external stakeholders. The Manager, Marketing & Fan Engagement, will lead a team focused on marketing strategy, digital engagement, data-driven lifecycle marketing, and fan conversion.
Key Responsibilities Develop and implement marketing strategies to grow the Rider brand, drive ticket sales, and enhance fan engagement.
Oversee the brand's presence across all marketing channels, ensuring cohesive messaging and alignment with organizationalobjectives.
Collaborate with internal and external creative teams to develop digital and traditional marketing assets.
Lead advertising efforts by working closely with theClub’s ad agency on campaign ideation, media planning, and execution.
Optimizeadvertising strategies to ensure maximum reach, engagement, and ROI across digital, broadcast, print, and out-of-home channels.
Proactively developing creative programs to drive revenue streams, digital traffic, fan engagement, fan rewards, dataacquisitionand sales conversion.
Lifecycle Marketing & Fan Engagement Lead lifecycle marketing initiatives thatutilized data-driven insights to drive fan conversion and retention.
Develop and execute creative strategies toacquirefan data through channels, including digital campaigns, ticketing initiatives, contests, activations, and in-game experiences.
Ensure every marketing initiative incorporates a data acquisitioncomponent, strengthening the club’s marketable fan base.
Partner with the Manager, Game Entertainment & Community to strategically integrate community events into the broader fan engagement strategy, ensuring data capture and digital engagement follow-up.




Utilize CRM and digital marketing tools to build fan segments, create personalized engagement strategies, and analyze campaign effectiveness.
Lead the development and execution of email marketing campaigns that drive fan engagement, ticket sales, and sponsor activations.
Lead the Lifecycle Marketing Specialist tooptimizeemail journeys, automations, and segmentation strategies.
Work with Lifecycle Marketing Specialist on maximizing opportunities through all digital mediums, including but not limited toRiderville, the Rider App, and SMS.
Partnerships & Sponsorship Activation Collaborate with the Partnerships Department to support marketing-related sponsor activations and initiatives.
Work closely with the Manager, Content & Creative to develop and deliver partner-related social media content.
Partner with the Manager, Game Entertainment & Community to integrate sponsor assets into in-game experiences and community activations.
Oversee the social media strategy, ensuring alignment with the club’s brand andobjectives.
Overseethe Social Media Coordinator to develop content strategies that enhance digital engagement.
Leverage analytics to refine social media engagement strategies and increase fan interaction.
Data & Insights-Driven Marketing OverseetheBusiness Intelligence Specialistto analyze fan data, evaluate marketing program effectiveness, and develop audience insights to inform strategy.
Ensure all marketing initiatives are aligned with data-driven decision-making and measurable ROI.
Work with the Business Intelligence Specialist tomanage the Rider Huddle and work with Departments internally to use it to its fullest capacity.
Work withInsightrixon delivering Roughrider Brand Survey throughout the season.

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📌 Manager, Marketing & Fan Engagement (Saskatchewan)
🏢 Saskatchewan Roughrider Football Club
📍 Saskatchewan