VP of Digital Marketing

Finch Auto Group | London, Ontario

We’re looking for a marketing leader who knows how to turn ideas into results.

Finch Auto Group is looking for an experienced VP to lead our digital team and support 10 dealerships across Southwestern Ontario.

This isn't a traditional marketing role. It's a leadership and execution role

Our dealerships have their own plans, priorities and advertising strategies. Your job is to understand those priorities, bring structure to the execution, lead the team, coordinate our partners and make sure the right things happen at the right time.

What you'll do

- Lead and develop our marketing team — set priorities, delegate, coach, support and hold people accountable.
- Plan and coordinate dealership and group marketing initiatives from idea through execution.
- Work closely with dealership leadership to understand business priorities and turn them into clear marketing action plans.
- Coordinate the many moving pieces required to support a successful campaign — social, video, landing pages, websites, email, newsletters, creative and digital.
- Manage day-to-day relationships with our advertising agencies, media partners and other vendors, ensuring projects move forward and issues are resolved.
- Keep multiple dealerships, projects, deadlines and priorities organized without losing sight of the bigger picture.
- Measure what we do. Use Hootsuite, website analytics, campaign reporting and other data to understand what worked, what didn't and what we should do differently next time.
- Bring useful insights and recommendations to dealership leadership — not just a report full of numbers.
- Identify great ideas and best practices happening across Finch and look for opportunities to bring them to other stores.
- Stay current on digital, social and automotive marketing trends and bring fresh ideas to the group.
- Provide strategic direction and quality oversight while allowing our specialists to own their areas of expertise.

Who you are

You’re a proven leader who enjoys people,



marketing and getting things done.

You are:

- An experienced people leader who knows how to empower their team, build accountability and give people the ownership they need to succeed. Highly organized with solid planning, project management and coordination skills.
- An exceptional written and verbal communicator.
- Comfortable working with dealership leaders, agencies, vendors and creative specialists.
- Strategic enough to see the big picture, but practical enough to make things happen.
- Analytical and curious — you want to know why something worked, not just whether it worked.
- Commercially minded and focused on business results.
- Confident enough to challenge an idea respectfully and collaborative enough to know when to listen.
- Someone who can manage competing priorities and keep a team focused.
- A strong writer who can communicate clearly and adapt your message to the audience.
- Comfortable rolling up your sleeves when needed, but smart enough to know that your job is to lead the work, not do it all yourself.

What will make you successful

You don't need to be the best designer, social media creator or digital marketer in the room.

You need to be the person who makes the room better.

You’ll bring clarity when there are too many priorities, structure when there are too many moving pieces and accountability when things aren't getting done.

You’ll help our dealerships learn from one another, our marketing team grow and our marketing efforts become more intentional and measurable.

Automotive experience is an asset, but proven leadership, marketing, project management and account-management experience matter more.

Why Finch?

You’ll have the opportunity to lead marketing across 10 dealerships and multiple automotive brands, working with a talented internal team and established external partners.

If you're a marketing leader who enjoys leading people, building relationships, solving problems, making things happen and seeing the results of your work, we want to hear from you.

Bring your experience. Bring your ideas. Help us make Finch marketing better.

📌 VP Digital Marketing, Finch Auto Group (Canada)
🏢 Finch Auto Group
📍 Canada