Join FanDuel Canada as a Senior Manager for Brand & Content. Lead cutting-edge campaigns and partnerships that elevate Sportsbook’s brand profile and consumer engagement. In this senior capacity, you will uncover consumer insights and translate them into impactful marketing strategies for FanDuel Sportsbook.
Your expertise will inform creative campaigns, partnership developments, and brand storytelling across various platforms. Collaborating with key stakeholders will drive consistency and innovation in the brand's narrative. Key Responsibilities:
- Guide FanDuel Sportsbook’s brand vision and marketing strategies
- Create engaging multi-channel campaigns to enhance audience connection
- Foster strategic media and partnership relations with Canadian brands
- Shape high-quality social content and audience engagement strategies
- Lead and nurture a performance-focused Brand & Content team Requirements:
- 6+ years in integrated marketing or brand strategy
- 2+ years in a leadership role
- Proven track record in innovative marketing
- Expertise in media, partnerships, and brand integrations
- Passion for sports and emerging marketing technologies Drive FanDuel Sportsbook’s success and enhance consumer affinity through strategic brand leadership in Canada.