We are seeking a Freelance Social Media Strategist to to lead end-to-end strategy, content creation, and profile management across TikTok and Instagram.

This role sits at the intersection of personal branding, short-form video, and organic audience growth. The ideal candidate can take the client's ideas and turn them into polished content, and build a premium, education-first presence from the ground up.

Remote

Full-time

On-site preferred; hybrid/remote considered for exceptional candidates (must be willing to work on-site at least one week per month). TBD — based on skills and experience.

CA$46,000.00–CA$55,000.00 yearly

About the Client

The client is a life insurance agent focused on family and union-member benefits. The positioning is deliberately exclusive and premium, closer to an invite-only, members-only community than a mass‑market page: education‑first and trust‑led. The objective is to establish a credible, high‑end profile that attracts the right audience organically and turns inbound interest into referrals.

Responsibilities

- Develop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground up.
- Define content pillars, positioning, and a consistent posting cadence.
- Turn the client's ideas into polished short‑form content.
- Produce and edit content end to end,



including Reels, TikTok, Shorts, and short‑form videos, graphics, captions, and copy.
- Lead the personal rebrand and establish a cohesive, premium, education‑first identity.
- Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way.
- Grow the accounts organically to drive inbound interest, community, and referrals.
- Track engagement, report on performance, and continuously refine the approach.

Requirements

- Proven experience building and growing TikTok and Instagram accounts, with a portfolio and clear results.
- Strong short‑form video skills across ideation, filming direction, and editing.
- Solid graphic design, caption, and copywriting ability.
- A track record building personal or founder‑led brands, including rebrands.
- A robust eye for premium, aspirational aesthetics that feel curated rather than mass‑market or corporate.
- Ability to make educational or complex topics simple and engaging; finance or insurance familiarity is a plus.
- Focus on organic, community and referral‑led growth rather than paid or ads‑led tactics.
- Flexible, proactive, and collaborative, able to take direction and run with it without being rigid.

📌 Spécialiste des ventes techniques – portes et systèmes architecturaux (Montreal)
🏢 INTER FONCTION LTEE
📍 Montreal