Senior B2B Paid Media Specialist to support the paid social and display strategy and execution for an established B2B technology company. This is a hands-on role for someone who can work directly within advertising platforms, continuously optimise campaign performance, and bring strategic recommendations to the wider Demand Generation team.
Engagement Details
- Freelance / contract
- 10-20 hours per week
- Potential 12-month engagement
Requirements
Responsibilities
- Manage and optimise campaigns across LinkedIn, Meta/Facebook and Reddit
- Manage paid display and ABM activity across platforms such as 6sense and StackAdapt
- Monitor budgets, pacing, bids and campaign performance
- Build campaigns using creative and copy supplied by internal teams
- Identify testing and optimisation opportunities to improve performance
- Support conversion tracking, measurement and reporting
- Provide strategic recommendations while remaining actively hands-on in campaign execution
- Explore opportunities across programmatic display, CTV and podcast advertising
- Partner with the Demand Generation team to align paid media with pipeline objectives
Requirements
- Strong B2B SaaS or B2B technology paid media experience
- Hands-on expertise with LinkedIn Ads and Meta Ads
- Solid understanding of B2B demand generation and full-funnel marketing
- Experience managing and optimising meaningful paid media budgets
- Strong analytical, optimisation, and communication skills
- Experience with Reddit, 6sense, StackAdapt, programmatic, CTV or podcast advertising is highly desirable
📌 FreelanceB Paid Media Specialist (Canada)
🏢 Digital
📍 Canada
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