About the RoleWe’re looking for a Social Media Growth Lead to build, engage, grow, and retain audiences of senior decision‑makers on social platforms and convert them into subscribers and loyal members of our community.This role is responsible for turning our content, audio, events, and insights into high‑performing, platform‑native formats that drive visibility, repeat engagement, and measurable audience growth.You will own how our brands show up across social channels by translating our core ideas into content senior leaders watch, engage with, return to, and build habits around. You will connect social performance directly to subscriber growth by building repeatable systems for distribution, engagement, conversion, and retention.Your work will expand our reach, deepen engagement, increase retention, and consistently drive new audience members into our owned channels.Who You AreYou understand how content performs on social platforms and what makes senior decision‑makers stop, watch, engage, return, and build ongoing consumption habitsYou are comfortable working across video, audio, written, and event‑driven content and know how to translate ideas into formats that fit each platformYou think in terms of distribution, engagement, growth, and retention, with a focus on reaching and sustaining a high‑value audience of senior leadersYou are data‑informed and action‑oriented. You track performance closely, understand what is working, and adjust quicklyYou know how to take a piece of content or moment and extend its reach through packaging, timing, and amplificationWhat You'll Be DoingYour goal is to make content visible, relevant, and consistently consumed by senior decision‑makers across social platforms.Your goal is to consistently expand reach, increase engagement, and bring recent audience members into our ecosystem.Your goal is to turn one‑time interactions into repeat behaviors and sustained audience engagement.Your goal is to ensure social media is a reliable and growing source of new subscribers and engaged community members.Your work should lead to continuous improvement in engagement, reach, audience growth, and retention.ResponsibilitiesTranslate and distribute content into social formats: You will extend the reach of our content and thought leadership across social platformsCapture and repurpose video, written, audio, and event contentCreate short‑form, platform‑native content across channelsIdentify and extract key moments from editorial, audio, and eventsExtract and adapt key moments from audio content into short‑form formatsTranslate ideas into formats that are engaging, shareable, and repeatableExperiment with emerging formats and platform featuresExecute social growth campaigns across organic, paid, and partner channels:



You will plan and launch campaigns that amplify key content and drive audience growthLaunch campaigns tied to content, events, and thought leadershipUse organic distribution, paid amplification, and partnerships to extend reachPlan, launch, and optimize paid social campaigns to drive reach, engagement, and subscriber growthBuild and manage creator and expert partnershipsExecute distribution partnerships across platformsBuild and manage direct relationships with platform partners such as LinkedIn and YouTube to unlock distribution opportunities, features, and insightsIdentify and leverage platform opportunities to increase visibilityOptimize performance and build repeat engagement and retention: You will own how social performance improves over timeTrack performance across content, campaigns, and paid channelsAnalyze engagement, reach, repeat interaction, and retention dataOptimize formats, timing, targeting, and distribution strategiesContinuously test and refine content and campaign approachesBuild repeatable formats and campaigns that drive consistent engagement and return behaviorDrive subscriber growth and community development from social channels: You will connect social activity directly to audience growthDevelop and execute strategies that convert social audiences into subscribersOptimize social‑to‑subscriber conversion pathwaysEnsure social content consistently drives traffic to owned channelsTrack and improve conversion performance across platformsBuild repeatable systems that turn engagement into measurable subscriber growthMeasure performance and optimize for audience growth and retention: You will own how social performance is measured and improved, with a clear focus on growth and retentionDefine how success is measured across social content and campaignsTrack and analyze performance across organic, paid, and partner channelsIdentify what is driving engagement, reach, subscriber growth, and retentionMake clear adjustments to improve performance over timeEnsure social activity is tied to measurable audience growth and retention outcomesHow Your Success Will Be MeasuredGrowth in subscribers and engaged community members from social channelsGrowth in engaged audience across social platformsIncreased return engagement and retention from audiences acquired from socialStrong performance across video views, engagement rates, campaigns, and paid performanceConsistent execution of high‑performing social content and campaignsYour Skillset IncludesExperience producing short‑form,



platform‑native video content and ideas into engaging social formatsExperience running and optimizing organic and paid social campaigns, including managing budgets and performanceExperience tracking and analyzing performance across social channelsAbility to optimize content and campaigns based on dataExperience working with partners, creators, or collaboratorsHighly organized content planner, comfortable building and leveraging social calendars and plansStrong judgment in content selection, timing, and distributionNice to HavesExperience distributing thought leadership or editorial content at a B2B / media brandExperience working with audio content and translating it into social formatsExisting relationships with LinkedIn and/or YouTube platform partner teamsBackground capturing and repurposing content from our contributors, events and other sourcesExperimentation / A/B testing discipline on content formats and paid creativeOn‑camera comfort and experience coaching internal experts to perform on videoWhy This Role MattersThis role ensures our ideas are consistently visible, relevant, and engaged with by senior decision‑makers across social platforms. By translating content into formats people consume daily, this role helps us:Extend the reach of our content and thought leadershipBuild, engage, grow, and retain a high‑value audience and loyal community of senior leadersCreate repeat consumption habitsDrive audience growth through social channelsStrengthen our presence across key platformsConnect social performance directly to business outcomesSalary StatementThis full‑time position is available as either a remote or hybrid position (depending on location), with an annual salary in the range of $90,000 to $120,000 CAD. The range is a guide for the expected skills, knowledge and experience for new hires based in Canada only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, and abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of Canada and/or at different seniority levels. In addition to annual salary, full‑time employees are eligible for a discretionary bonus and a comprehensive benefits package.Diversity Equity and InclusionBlack and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!#J-18808-Ljbffr

📌 Social Media Growth Lead - C$90,000 - C$120,000 A Year (Winnipeg)
🏢 Black & White Zebra
📍 Winnipeg