About the RoleWe are hiring aSenior Manager, Lifecycle Marketingto own retention and customer lifetime value end-to-end.This is not a traditional lifecycle role. You are not joining a team—you are the function.We’re looking for aforward-deployed operator : someone who takes fragmented systems, imposes structure, and drives measurable outcomes. You will own everything post-enrollment—from onboarding through churn prevention, winback, and monetization—and will be accountable for improving retention and LTV.If your instinct is to ask "what’s the fastest way to move this number?" rather than "is this in my scope?", this role is for you.Why This Role ExistsWe serve 45,000+ active customers in a subscription-based credit repair business. Our biggest growth lever is retention—but ownership today is fragmented across multiple teams and vendors.Key opportunities:Significant drop-offs across the retention curve (especially early lifecycle and Month 3–4)600K+ former customers available for winback (currently untapped)Lapsed third-party monetization program ($600K+/year historically)New product (CARE) launching with lifecycle ownership requiredProprietary real-time credit data layer enabling event-triggered messagingThis role consolidates ownership under a single accountable leader.What You’ll OwnYou will own theentire post-enrollment lifecycle, including:Retention & Lifecycle StrategyEnd-to-end lifecycle across email, SMS, and customer educationDay 0 onboarding and expectation settingEarly churn prevention (Day 7,



Day 14)Mid-lifecycle churn intervention (especially Months 3–4)Continuous optimization of retention and LTVExecution (Hands-On)Build and manage flows in Customer.IoWrite customer-facing copy and educational contentDesign and launch triggered journeys based on behavior and real-time dataTroubleshoot and fix issues without relying on a large teamDeliverabilityOwn sender reputation, IP warming, and domain healthManage vendor relationships (e.G., Inbox Army)Maintain list hygiene, bounce rates, and spam complianceRevenue ExpansionLaunch and scale winback campaigns (600K+ database)Rebuild third-party offer monetization programOwn lifecycle for new CARE subscription productData & ReportingDefine lifecycle KPIs (retention, LTV, recovery rates)Build reporting cadence with BI (ThoughtSpot/Snowflake)Analyze cohort performance and identify intervention pointsWhat You’ll InfluenceProduct and pricing decisions (based on churn insights)Customer service save strategies and scriptsCredit data trigger development with engineeringLifecycle analytics and dashboard designWhat Success Looks Like (First 90 Days)By Day 90,



you will have:Consolidated all lifecycle ownership under one functionStabilized or improved deliverabilityLaunched early-stage churn prevention (Day 0–14)Deployed M3–M4 churn interventionsImproved auto-dunning performanceEstablished weekly lifecycle reportingLaunched a winback pilot campaignDelivered a roadmap tied to measurable revenue impactRequired Experience7+ years in lifecycle, retention, or CRM marketing in B2C subscription businessesProven experience managinghigh-volume email/SMS programs (5M–10M+ sends/month)Hands‑on expertise with ESPs (Customer.Io, Braze, Iterable, Klaviyo, etc.)Experience owning lifecycle as asingle operator, not just part of a teamStrong analytical skills—you pull and act on your own dataDemonstrated success reducing early-stage churn (first 90–120 days)Strongly PreferredExperience in fintech, financial services, health, telecom, or similar industriesExperience with event-triggered messaging (not just time-based drips)Winback/reactivation experience with large datasets (100K+ users)Solid writing ability (or effective use of AI tools for content creation)How You WorkYou think insystems and journeys, not campaignsYou measure success inretention, LTV, and revenue, not opens and clicksYou are comfortable operating without dedicated design, copy, or ops supportYou identify when problems are upstream (product/experience) and push backYou move quickly from insight → execution → iterationTools & StackCustomer.Io (Email & Automation)Volt (SMS)ThoughtSpot, Snowflake (Analytics)VWO (Testing)WordPress (CMS)N8N (Automation)Proprietary real-time credit data platformWhat's in it for you!Start Date: ImmediateWork Hours:09:00 AM to 06:00 PM ESTContract: Permanent fulltime remote (work from home) roleBase Salary: $110,000–$135,000/yearBonus:10% bonus on base depending on performanceHealth insurance: 75% company contribution & 25% employee contribution.Paid Time Off: 32 days paid time off.#J-18808-Ljbffr

📌 Remote - Senior Manager, Lifecycle Marketing (Retention Focus) - $110,000 - $135,000 A Year - Remote (Winnipeg)
🏢 The Credit Pros Intl
📍 Winnipeg