Government of Yukon -> Economy, Tourism and Culture - Tourism Marketing

Location

Whitehorse, YT Y1A 2C6 CA (Primary)

Job Type

Term/Temporary

End Date

31 August 2027

Full/Part Time

Full-time

Standard Hours Bi-weekly

75

Classification

AR16

$94,501.00 - $109,661.00

Union

YEU

Days Off

Saturday/Sunday

Travel

25%

Admissibility

Open to all Candidates, Preference - Canadian Indigenous Ancestry, Preference - Yukon First Nations ancestry

This competition is open to all candidates who meet the above noted Admissibility. A hiring preference will apply for qualified candidates of Canadian Indigenous ancestry, with a priority for qualified Yukon First Nation candidates. This initiative is in support of Yukon government’s goal for a representative public service. For more information on the hiring preference visit www.yukon.ca/hiring-preference .

Job Summary and Requirements

This is for one (1) term position working 75 hours biweekly until August 31, 2027.

About the role:

The Market Development Manager, Europe/UK leads the development, implementation and evaluation of tourism marketing programs in Yukon’s key European markets. This position plays a central role in growing international visitation to the Yukon by developing market-specific strategies across consumer, travel trade and travel media channels.

Working in partnership with in-market representatives, Yukon tourism operators, Destination Canada, airlines and other strategic partners, the position develops partnerships,



cooperative marketing initiatives and market development opportunities that support Yukon’s tourism industry. The position also contributes to air access development, product and business development, and strategic planning within the Marketing Unit.

For more information about this position, please contact Annie-Claude Dupuis, a/Manager, Marketing at [email protected] or (867)332-3019.

For more information about the recruitment process, please contact Kristen Mintz, HR Consultant at [email protected] or (867) 667-5679.

Essential Qualifications

Please submit your resume clearly demonstrating how you meet the following qualifications. Please note that selection for further consideration will be based solely on the information you provide in your resume; ensure you use a month/year to month/year format and include the duties you performed in each of your positions.

- Post-secondary education in tourism management, marketing, business administration, commerce, or a related field;
- Experience working with travel trade, travel media, tourism operators, airlines, and destination marketing partners;
- Experience developing and managing partnerships, contracts,



cooperative marketing initiatives and external contractors in a tourism destination context;
- Experience with financial management, procurement, budgeting and performance measurement, preferably in a government or public-sector environment;
- Experience working in a destination marketing or management organization promoting tourism is an asset.

Candidates who have education, training, and/or experience equivalent to the essential qualifications listed above will be equally considered.

Desired Knowledge, Skills and Suitability :

Candidates should have and may be assessed on:
- Solid understanding of tourism marketing, destination development and international market development;
- Ability to build and leverage strategic partnerships with industry, travel trade, media, airlines and other partners;
- Ability to negotiate and manage contracts, cooperative marketing agreements and partnership initiatives;
- Ability to analyze market opportunities, evaluate results and provide strategic advice to inform decisions;
- Strong communication, stakeholder engagement and priority management skills in a fast-paced environment.

Additional Information:

Conditions of Employment:

- Valid Yukon Class 5 driver’s licence;
- Valid passport with the unrestricted ability to travel internationally.

Job Requirements:

- Travel is required within and outside the Yukon, including international travel.

Relocation expenses will not be provided for this position. To learn more about what Yukon has to offer, check out: Travel Yukon .

📌 Market Manager - Europe (Whitehorse)
🏢 Government of Yukon
📍 Whitehorse