About the CompanyThis company is a premier managed IT services and security provider that has been supporting businesses since 2009. Specializing in high-touch technology solutions, the team delivers comprehensive cybersecurity, cloud computing, and telecommunications support to organizations ranging from small businesses to large enterprises. By assigning dedicated engineers to every client, they prioritize consistent, personal relationships over anonymous help desks, ensuring their partners receive "real support from real people."

Working for this firm offers the opportunity to join a mature, security-first organization that handles complex technical challenges across diverse industries, including highly regulated sectors like finance and healthcare. The team is known for its proactive approach to monitoring and infrastructure, focusing on eliminating downtime before it happens. For a candidate, this means joining a professional, expert-led environment that values technical excellence, white-glove service, and a mission to simplify technology for modern businesses.

Job DescriptionRole OverviewThis is a high-impact, client-facing position for a disciplined Paid Media Specialist who thrives on full ownership and technical execution. You will be responsible for managing the end-to-end paid media lifecycle for a diverse portfolio of over 12 brands, encompassing both external agency clients and internal group companies. The primary focus of this role is Google Ads, with Meta Ads management integrated as accounts scale.

We are seeking a practitioner who is as comfortable inside Google Tag Manager as they are leading a monthly performance call. You will be expected to audit existing accounts, build tracking from the ground up, and provide transparent, honest reporting directly to stakeholders—even during challenging months.

Key Responsibilities

- Architect and execute complex campaign structures across Google Search, Performance Max, and Display.
- Manage Meta Ads campaigns,



including the technical setup of Pixels and Conversion API (CAPI).
- Implement and verify end-to-end conversion tracking using Google Tag Manager and call tracking platforms.
- Provide daily bid management and budget pacing to ensure optimal ROI across all managed accounts.
- Lead monthly client review calls, presenting written reports that explain the "why" behind the data, rather than just exporting dashboards.
- Collaborate with internal design teams to brief creative and video assets, while providing landing page recommendations to improve conversion rates.
- Identify underperforming accounts within 48 hours and proactively propose corrective actions.
- Maintain disciplined daily time logs and adhere to a strict reporting schedule.

Requirements
- Proven experience in hands-on Google Ads and Meta Ads management; you must be a practitioner, not a strategist who delegates execution.
- Demonstrated ability to build conversion tracking from scratch, including GTM and server-side setups.
- Strong command of Google Ads account architecture, including match-type separation and bid strategy optimization.
- Advanced English communication skills, with the confidence to lead client meetings and deliver performance updates.
- High level of self-direction; you are expected to audit and restructure accounts without constant supervision.
- Full availability to work UK business hours (GMT/BST) on a long-term basis.

Nice to Haves
- Active Google Ads certifications.
- Experience managing lead generation campaigns for local service businesses.
- Familiarity with Microsoft Advertising (Bing).
- Proficiency with call tracking platforms such as WhatConverts.
- Knowledge of how to leverage paid search data to inform SEO and organic strategies.

What You'll Get
- The opportunity to manage a high-volume portfolio with significant autonomy.
- A stable, long-term full-time contract role within a growing group of companies.
- A remote working setting with clear expectations and structured reporting lines.
- Direct access to the company owner and a seat at the table for performance discussions.

📌 Paid Media Specialist (Google Ads & Meta Ads) (Canada)
🏢 Knack Forte
📍 Canada