Join WhiteWater as Vice President of Marketing Strategy and excel in a leadership role defined by innovation and impact. Oversee global initiatives for brand positioning and customer engagement from Richmond, Canada.
As a pivotal leader, the Vice President will develop and execute comprehensive marketing strategies targeting a diverse portfolio of products. This role involves close collaboration with cross-functional teams to ensure marketing alignment with organizational goals, emphasizing metrics-driven decision-making and market insights. Foster a culture focused on high performance and continuous improvement.
Key Responsibilities:
• Lead the strategy and execution of global marketing initiatives
• Champion market intelligence to inform business priorities




• Develop and scale demand generation strategies effectively
• Optimize marketing programs for performance and ROI
• Manage a talented marketing team to achieve business objectives
Requirements:
• Bachelor’s degree in Marketing; MBA is a plus
• 12–15+ years in senior marketing leadership roles
• Successful track record in B2B marketing
• Familiarity with digital marketing and go-to-market strategies
• Excellent storytelling and communication abilities
Shape WhiteWater's marketing narrative and drive business success through strategic insights and cutting-edge campaigns.
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📌 Vice President of Marketing Strategy (Richmond)
🏢 WhiteWater
📍 Richmond