Elevate your career as a Senior Product Marketing Manager at AppDirect. Lead product marketing efforts with a focus on strategy and implementation of customer-focused initiatives.

You will be the primary owner of the product marketing strategy for a Business Unit, defining go-to-market plans, tracking performance, and influencing product development through competitive insights. This position requires you to have a solid background in B2B SaaS marketing, solid analytical skills, and a proactive attitude to drive projects without close supervision. Collaborating with various teams, you will present findings and strategies to leadership effectively.

Key Responsibilities:



• Develop comprehensive go-to-market plans for product launches • Track success metrics aligned with revenue targets • Collaborate on product roadmap using market insights • Create customer advocacy and expansion-stage initiatives • Handle analyst relations and briefings

Requirements: • Minimum of 3-5 years in product marketing • Proven background in competitive analysis • Knowledge of analyst relations • Experience with customer marketing programs • Excellent written and verbal communication skills

Shape the future of AppDirect’s product marketing landscape with your expertise. #J-18808-Ljbffr

📌 Senior Product Marketing Manager Role (Winnipeg)
🏢 Firstbase
📍 Winnipeg