Develop provincial marketing plans for assigned Moët Hennessy brandsComplete monthly activation reports and provide market updatesExecute creative strategy for current product launches and in-market executionImplement and measure marketing activities and event strategies against agreed KPIsCollaborate with National Brand Marketing teams and local Charton Hobbs teams on customer-driven initiativesLiaise with the Senior Regional Market Manager, Moët Hennessy, and sales team to implement strategiesDefine and maintain strategic account lists and complete quarterly listing-status updatesGrow brand presence in key on-premise and retail accounts and identify market opportunitiesBuild account relationships through support, activation, and trainingDetermine and track resource allocations and spending plans; recommend adjustments based on performancePlan, organize, and execute field-level brand activationsManage POSM ordering, warehouse operations, pickup, delivery, creation, upkeep, and repairsSupport large-scale event management and PR activationsProvide product knowledge, training, personalization, and brand resources to sales teams, accounts, and clientsMaintain knowledge of brand guidelines, logo usage, cropping guides, and image rightsRepresent the brand at events and partner locations through training, speeches, and appearancesSupport operational tasks related to managing the LCBO Spirits Category teamManage procurement, deposits, raw materials, goods, and servicesHandle event warehouse materials, including lifting, lowering, pushing, carrying,



or pulling up to 40+ poundsWork in the office and field, including occasional evening/weekend events and domestic and international travelRequirementsBachelor of Commerce degree or higher, preferably Marketing or Business Administration, OR 3 or more years of relevant luxury wine and spirit industry experience or related luxury product-oriented company experienceAvailable for evening and weekend events, sometimes on short noticeAvailable for local and international travelValid passport and ability to travel internationallyAccess to a vehicle and valid Ontario Driver’s LicenseEffective team playerCreative thinking and innovation in brand or customer business solutionsHighly self-motivated and results-orientedBusiness thinking and analytical mindsetUnderstanding of statistical dataExcellent communication skillsStrong business relationship-building skillsOrganized, detail-oriented, and able to prioritize and meet tight deadlinesProject management skillsEvent management expertise from creative development through execution and reportingExcellent knowledge of Office Suite, especially PowerPoint and ExcelStrong presentation, public speaking,



and negotiation skillsDigital savvy with understanding of social media and influencer strategiesStrong understanding of the hospitality industry, including restaurants, bars, and nightclubsBasic understanding of the retail industryAffinity for the wines and spirits categoryEstablished Ontario trade contacts on and off premises is a plusSpirit and wine sales or marketing experienceWSET Level 2 or above and related spirits certifications are a plusMay need to lift, lower, push, carry, or pull 40+ poundsCore CompetenciesDemonstrates expertise in developing and executing marketing strategies for luxury brands, with a strong focus on event management, brand activation, and relationship building. Proficient in analyzing market data and driving brand presence in key accounts while ensuring alignment with brand guidelines.Highest-signal resume keywordsEvent Management ExpertiseBrand Activation StrategyMarket Analysis SkillsStrong Communication SkillsProject Management SkillsATS Optimization KeywordsHard SkillsMarketing Strategy DevelopmentData AnalysisEvent PlanningBrand ActivationPOSM ManagementOffice Suite ProficiencyPublic SpeakingNegotiation SkillsDigital MarketingWSET Level 2 or AboveSoft SkillsCreative ThinkingTeam CollaborationSelf-MotivationDetail-OrientedRelationship BuildingCertifications & QualificationsWSET Level 2 or AboveIndustry KeywordsLuxury Wine and SpiritsHospitality IndustryRetail IndustryBrand GuidelinesMarket OpportunitiesTools & TechnologiesPowerPointExcelSocial Media Platforms#J-18808-Ljbffr

📌 Market Activation Manager (Winnipeg)
🏢 CHARTON HOBBS
📍 Winnipeg