Company Description Backbone is a global digital agency founded in Vancouver in 1999, with teams across Greece, Colombia, Mexico, and the United States. The company delivers world-class web development, design, and digital strategy, focusing on dynamic, interactive websites and web-based applications that solve real business challenges.

Backbone simplifies complex digital needs by integrating strategy, content production, and project management into tailored solutions. Its multidisciplinary team of creative thinkers, designers, and developers collaborates closely with clients to build scalable, effective digital experiences. The company values long-term partnerships and a balance of local insight with global reach to support clients on their digital transformation journeys.

Role Description The Sales Director - Canada is a full-time remote role responsible for leading Backbone’s sales efforts and growth strategy in the Canadian market. This role includes managing the entire sales cycle, from prospecting and qualifying leads to negotiating contracts and closing deals with new and existing clients.

The Sales

Director will develop and execute regional sales plans, build and maintain a strong pipeline, and collaborate with marketing and delivery teams to align offerings with client needs. Day-to-day tasks involve guiding sales operations, overseeing account management,



and ensuring high levels of customer satisfaction through responsive, consultative engagement. The role also includes mentoring and coordinating team members, reporting on sales performance, and identifying recent business opportunities in the digital services sector.

Qualifications

- Strong Sales and Business Development skills, with experience driving revenue growth and managing full sales cycles in B2B digital or technology services.
- Expertise in Sales Operations, including pipeline management, forecasting, CRM usage, and data-driven decision-making.
- Proficiency in Customer Service and account management, with a focus on building long-term client relationships and delivering client-centric solutions.
- Proven Team Management and leadership abilities, including mentoring, coaching, and collaborating with cross-functional teams.
- Demonstrated success selling into the Canadian market; knowledge of local business landscape and digital agency or SaaS experience is an asset.
- Excellent communication, negotiation, and presentation skills in English; additional language skills are a plus.
- Ability to work independently in a remote environment, manage priorities, and meet targets in a fast-paced setting.
- Bachelor’s degree in Business, Marketing, or a related field, or equivalent professional experience.

📌 Sales Director - Canada
🏢 Backbone
📍 Canada