At Wave, we help small businesses to thrive so the heart of our communities beats stronger. We work in an environment buzzing with creative energy and inspiration. No matter where you are or how you get the job done, you have what you need to be successful and connected. The mark of true success at Wave is the ability to be bold, learn quickly and share your knowledge generously.The Senior Copywriter, Content & Brand will be responsible for shaping how customers experience our brand through words. You will develop clear, compelling, on‑brand copy and content that helps small business owners understand, trust, and adopt Wave.You will write across the full customer journey — from blogs, guides, and customer stories, to emails, landing pages, ads, and campaigns — while ensuring our voice, messaging, and brand personality are consistent across everywhere we show up. You bring together creativity, strategy, and data in your copy. You understand how to tell a story, simplify complex ideas, and create content that builds confidence, drives engagement, and supports business goals.Here’s how you’ll make an impactWrite and develop copy and content across channels — including blogs, customer stories, lifecycle emails, landing pages, paid ads, video scripts, social media, and campaign assetsBring Wave’s brand personality, tone of voice, and messaging to life in a way that feels human, clear, confident, and distinctly WaveHelp evolve and maintain Wave’s messaging architecture, including messaging maps, terminology, tone of voice, and copy guidelines,



to ensure consistency across every customer touchpointPartner closely with Growth Marketing, Lifecycle, Product Marketing, Brand, Product and Customer teams to translate needs and business goals into compelling content and copyCreate content that helps customers move through the journey — from awareness and consideration to activation, engagement, and retentionUse customer insights, research and performance data to continually improve the effectiveness of copy and contentTrack results, identify patterns, test recent approaches, and apply learnings to future content and campaignsContribute to and maintain copy guidelines for internal teams, freelancers, and agency partners to ensure consistency at scaleReview and edit copy from other contributors to ensure all copy and content is on‑brand, grammatically correct, and tailored to the audience, channel, and momentStay current on customer behaviour, content trends, and competitor messaging to continuously improve how Wave communicates.You’ll thrive here if you have5+ years of experience in copywriting or content writing, or brand/content marketing (experience in tech, SaaS, fintech is a bonus!)A Journalism, Marketing,



or Communication diploma/degree or equivalent experienceExceptional writing, editing, and proofreading skills, with a strong ability to adapt tone, voice, and messaging to different audiences and channelsA strong understanding of how to write copy and content that reflects and reinforces a brand’s personality rather than your ownThe ability to create high-quality copy across a diverse formats — from CTA buttons, emails, and ads, to blogs, guides, landing pages and full website experiencesAn understanding of SEO fundamentals and how to write content that performs in search while maintaining the human feelThe ability to manage multiple projects and shifting priorities while maintaining a high bar for quality and attention to detailData‑driven storytelling that draws on marketing insights from various data sources with experience tracking, measuring, reporting on, and learning from content performanceA bias for action, ownership, and sound judgement about when to move forward independently and when to seek help and guidance for the best outcome$74,500 - $84,000 a yearAt Wave, we value diversity of perspective. Your unique experience enriches our organization. We welcome applicants from all backgrounds. Let’s talk about how you can thrive here!Wave is committed to providing an inclusive and accessible candidate experience. If you require accommodations during the recruitment process, please let us know by emailing [email protected]. We will work with you to meet your needs.#J-18808-Ljbffr

📌 Senior Copywriter, Content & Brand - $74,500 - $84,000 A Year (Winnipeg)
🏢 Wave
📍 Winnipeg