19 Sep
|
Sidetrade
|
Calgary
Step into the role of VP Marketing & AI Strategy at Sidetrade, focusing on autonomous marketing operations and the martech stack. Drive innovation in lead scoring, enrichment, and campaign execution.As a hands-on leader, you will craft the multi-year roadmap for AI marketing operations, ensuring alignment with revenue goals. Your role involves setting benchmarks for production-grade agents and reporting directly to the board on their performance. Collaborating with cross-functional teams will enhance your impact in delivering agentic solutions.Key Responsibilities: - Lead the development of AI strategies in marketing - Define production-grade criteria for AI agents - Guide CMO on AI capabilities and market opportunities - Measure and report on pipeline influenced by AI workflows - Optimize marketing technology costs and effectivenessRequirements: - Over 12 years in B2B SaaS marketing roles - Demonstrated success in AI-driven marketing workflows - Deep expertise in Marketo and Salesforced - Strong communicator capable of board-level reporting - Enjoy a hybrid work model with comprehensive benefitsInnovate Sidetrade's marketing with your robust approach to AI and technology.#J-18808-Ljbffr
📌 Sidetrade Vp Marketing & Ai Strategy (Calgary)
🏢 Sidetrade
📍 Calgary