About the Company

Manager, Platform Enablement & Insights

Media & Audience Research

Remote (Canada, must work Eastern Time hours) | Full-Time

About Our Client

Our client is a well-established and highly respected research organization operating in the media and adtech space in Canada. They provide syndicated audience research and a proprietary cross-tabulation analytics platform used by agencies, publishers, brands, and media organizations across the country to build audiences, inform media plans, and guide advertising decisions.

About the Role

Our client is seeking a highly curious, client-facing media and audience-insights professional to become the internal subject-matter expert for their proprietary research platform and broader research portfolio.

This is a hands-on individual contributor role reporting to the Chief Client Officer. The immediate priority is platform training and member support, taking over responsibilities currently held by a long-tenured team member who is retiring later this year. The successful candidate must personally deliver the training and member support — this is not a leadership role, and the position does not currently include direct reports.

Responsibilities

Core Mandate

The successful candidate will help members understand:

- How to interpret the Company's research and methodology
- How to use a cross-tabulation platform
- How to build and analyze audiences using the platform
- How to apply the resulting insights to media planning, audience targeting, and advertising decisions

The Company's studies contain approximately 100,000 variables. Members may want to build highly specific audiences using demographic, geographic, behavioural, purchasing, lifestyle, and media-consumption criteria. The successful candidate must be able to make this process understandable and practical for both new and experienced users.

Training volume will fluctuate — some members may need support weekly or monthly, while others engage only annually. Regardless of frequency, the ideal candidate can respond quickly, explain complex concepts clearly, and ensure members receive value from the platform.

Primary Responsibilities

- Delivering introductory and advanced platform demonstrations
- Training members on the Company's research, methodology, and cross-tabulation tools
- Helping members build,



interpret, and analyze custom audiences
- Supporting the platform's core and spatial/geographic use cases
- Responding to member questions, primarily through email and virtual meetings
- Troubleshooting platform questions and coordinating with software development partners when required
- Advising members on media-planning, audience-targeting, and activation applications
- Helping agencies, media organizations, publishers, and brands interpret the Company's data
- Supporting platform adoption, engagement, retention, and renewals
- Monitoring user access, logins, permissions, and personnel changes within member organizations
- Checking in with members as their agreements approach renewal
- Testing data releases, codebooks, permissions, and platform functionality
- Collecting member feedback and identifying opportunities to improve the platform
- Providing a highly responsive, “super-serve” member experience

This is not a hard-sales position. The successful candidate will support growth and retention by demonstrating the platform's value, not by owning contracts, billing, or aggressive sales targets.

Broader, Secondary Responsibilities

Training and member enablement are the guaranteed priorities. The balance of the role will evolve according to the successful candidate's strengths and the Company's needs. Potential areas of contribution include:

- Developing audience insights and sharing them with the market
- Creating marketing and thought-leadership content
- Supporting website and product content
- Building webinars and online training resources
- Participating in industry presentations and events
- Supporting quarterly data and product releases
- Assisting with operational processes behind the platform
- Testing new platform functionality and communicating with development partners
- Helping members adopt the platform's AI Assistant
- Exploring new ways to package, present,



and commercialize the Company's research

This is a small-company workplace where the successful candidate may contribute beyond a narrow job description. That said, the role is positioned first and foremost around product training, audience insights, and member enablement.

Qualifications

Requirements

- Hands-on cross-tabulation experience
- Candidates must have directly used a true cross-tabulation research platform — experience limited to dashboards, Power BI, or dropdown-based reporting tools is not equivalent. Candidates with comparable experience using tools or datasets associated with organizations such as Numeris, Telmar, Nielsen, Environics Analytics, or similar audience-research providers will be considered.
- Media-planning and buying knowledge
- Candidates must understand how audience research informs media planning, targeting, buying, and activation across traditional and digital channels, and be able to connect the data to practical advertising and business decisions.
- Strong client-facing communication
- Candidates must be confident explaining complex research clearly, patiently, and credibly, with previous client, member, training, enablement, insights, or account-management experience, and be comfortable presenting both virtually and in person.

Required Skills

Ideal Candidate Profile

The strongest candidate will likely have approximately five to seven years of experience and come from one of the following backgrounds:

- Media planning or media strategy
- Audience research or audience insights
- Consumer or advertising research
- Client solutions or member enablement
- Media measurement
- Product training within a research environment
- Client-facing adtech or martech
- Account management for a data, media, or advertising platform
- Research-platform support or enablement

This is a manager-level individual contributor role. It does not currently include direct reports.

Preferred Skills

Preferred Experience

- Previous experience with syndicated consumer or audience research platforms
- Cross-tabulation experience
- Knowledge of the competitive landscape and broader Canadian media-data ecosystem

We may use AI in our screening process. We will only connect with candidates suited for the role. Please apply with your resume.

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