Social Media Manager & Content Creator

About Rug Branch

Rug Branch is a rug and home décor brand selling across Canada and the U.S. We’re focused on building a solid, recognizable brand through great design, storytelling, and engaging social content.

We’re looking for an experienced Social Media Manager & Content Creator to take ownership of our social presence and help drive the next stage of our growth.

This role is ideal for someone who combines strategy with hands-on content creation. We’re looking for someone who can develop the plan, generate strong creative ideas, film and edit content, and manage execution from start to finish.

You should have a strong understanding of what makes content perform today and be able to translate a brand and its products into content people actually want to watch and engage with.

Responsibilities

- Develop and execute Rug Branch’s overall social media strategy
- Plan weekly and monthly content calendars
- Develop creative concepts, hooks, scripts, and content ideas
- Film and edit high-quality short-form video content
- Manage publishing across Instagram, TikTok, Pinterest, and other relevant platforms
- Maintain a consistent brand voice and visual identity across social channels
- Create content designed to increase brand awareness, engagement, website traffic, and sales
- Identify relevant trends and quickly turn them into content opportunities for Rug Branch
- Plan and direct product, lifestyle, educational, and storytelling content




- Coordinate influencer and UGC collaborations when required
- Review performance and analytics and use insights to continuously improve the content strategy
- Work closely with the founders on campaigns, product launches, promotions, and overall brand direction

What We’re Looking For

- 3 years of experience in social media management, content creation, or a similar role
- A strong portfolio of social content you have personally created and/or managed
- Demonstrated experience growing brand or business social media accounts
- Strong understanding of Instagram, TikTok, Pinterest, Reels, and short-form video
- Strong filming and video-editing skills
- Excellent creative instincts, storytelling ability, and attention to detail
- Ability to develop a strategy and independently execute it
- Solid organization and time-management skills
- Comfortable directing and working with others to create content
- Understanding of how social content can support both brand building and sales
- Experience with home décor, interiors, lifestyle, fashion, or other visually driven brands is an asset

To Apply

Please include

- Your portfolio or examples of content you've created
- Links to brand or social media accounts you've managed
- A brief description of your role in creating/managing the examples provided

Work Location: Etobicoke, ON

Pay: $60,000.00-$90,000.00 per year

Work Location: Hybrid remote in Toronto, ON (Toronto District)

📌 Social Media Manager & Content Creator (Toronto)
🏢 Rug Branch
📍 Toronto