Drive impactful player insights in a senior director role with Affinity Group. Lead research strategies that influence player experiences across a diverse global portfolio.

As the Senior Director of Player Insight Strategy, you will guide a transformative research initiative, enhancing player understanding for strategic development in gaming. Collaborate with integral teams such as Experience Quality and Fan Care to ensure insights support portfolio decisions.

This role blends high-level leadership with hands-on research, focusing on maximizing player outcomes and experiences.

Key Responsibilities:
Define research strategies impacting player engagement across franchises
Build and nurture a culture of research-driven decision-making




Leverage AI and integrated tools for enhanced insight generation
Foster partnerships with Consumer Insights and Data Analytics
Deliver comprehensive narratives that connect insights to outcomes

Requirements:
Degree in Social Sciences, Market Research or analogous
10–12+ years in player or consumer insights
5+ years managing large research teams
Deep experience in mixed-methods research
Proven track record influencing senior leaders

Join Affinity Group to redefine player experience through strategic insights.

📌 Senior Director Player Insight Strategy Burnaby (Canada)
🏢 Affinity
📍 Canada