Join Optro as a Senior Manager in Marketing Analytics and shape data-driven marketing strategies. This remote position engages advanced analytics to track and optimize campaign performance.
As a key player in Optro's marketing operations, you will take full ownership of performance measurement and drive analytical insights to support cross-functional teams. With your deep experience in marketing analytics, you will transform complex datasets into actionable recommendations for investment and strategic direction within a rapidly growing organization.
Key Responsibilities:
Manage comprehensive marketing performance analytics
Develop and enhance attribution models
Introduce AI tools for data insights
Collaborate with teams for pipeline forecasting
Create executive reports translating complex data
Requirements:
7+ years in analytics or related field
Hands-on SQL proficiency and data validation
Deep understanding of B2B performance metrics
Experience using AI for business analysis
Solid ability to communicate with executives
Utilize your analytical skills at Optro to elevate marketing effectiveness and contribute to substantial growth in a energetic setting.