VP of Marketing — Remote | Full-Time

Location: Remote/WFH | Hours: 9 AM–5 PM EST | Schedule: Mon–Fri

Experience: 10+ years B2B SaaS Marketing, including 3+ years in VP/Head of Marketing leadership

Role Overview

Countable is seeking a strategic, data-driven VP of Marketing to lead end-to-end marketing and drive scalable pipeline growth across North America. You’ll own positioning, demand generation, MQL growth, marketing operations, AI adoption, partnerships, and team leadership.

Key Responsibilities

- Develop and execute growth and demand-generation strategy
- Own MQL, pipeline, CAC/LTV, attribution, and marketing ROI
- Lead brand positioning, ICP, content, product marketing, and thought leadership
- Build scalable marketing operations using HubSpot, Salesforce, and AI tools
- Lead and mentor a cross-functional marketing team
- Develop partner, channel,



webinar, and event programs
- Collaborate closely with Sales, Product, and Customer Success
- Own the marketing budget and executive/board-level reporting

Required Qualifications

- 10+ years of B2B marketing experience, preferably in SaaS/Fintech/Accounting
- 3+ years in a VP/Head of Marketing role at a high-growth startup
- Experience scaling MQLs and qualified pipeline
- Proven leadership of a 5–10+ person marketing team
- Robust HubSpot and marketing automation/attribution experience
- Data-driven mindset with strong analytical and communication skills
- Understanding of the North American fintech/accounting SaaS market

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