Who we are

Simplex Media Group is a 100% Canadian marketing agency based in Toronto, ON. We currently primarily work with businesses in construction and construction-adjacent niches. Our operational model is a core strategy team and project-based contractors who often transition into collaborating on multiple projects.

Role Summary

Manage paid lead generation across Google Search, Performance Max, and Meta (Facebook/Instagram), with quote-form conversions as the core KPI. This role covers both the initial build-out (audits, tracking, account structure) and ongoing optimization.

Core Responsibilities

Google Search

- Audit existing account structure, spend allocation, and historical performance

- Audit and fix conversion tracking (forms, calls, email conversions)

- Establish a cost-per-lead and conversion-rate baseline

- Keyword research by building type and region

- Build out targeting/messaging aligned to product-specific value propositions

- Connect ad platform to CRM for lead-quality feedback

- Ongoing: search term review, negative keyword maintenance, keyword expansion, bid/budget management, ad copy rebuilds

Performance Max

- Build campaign/asset group structure (by service area and building type, in priority order)

- Build negative keyword lists, audience signals, retargeting audiences, budget splits

- Write ad assets: 15 headlines + 4 descriptions per ad group, 15 sitelinks, 15 callouts, structured snippets

- Plan image/video assets by building type (commercial, industrial, agricultural, storage, etc.)

- Ongoing: replace low-performing assets, refine audience signals,



adjust budget by what's converting, feed back closed/rejected leads

Meta Ads (Facebook & Instagram)

- Set up Business Manager, ad account, Page/Instagram access

- Install Meta Pixel + Conversions API and confirm accurate lead tracking

- Build cold audiences (occupation, business type, interest, region) plus retargeting lists (site visitors, video viewers, form-starters)

- Test click-to-website ads vs. on-platform lead forms

- Set up Advantage+ campaigns to test building types against each other

- Connect to CRM for lead-quality feedback

- Ongoing: creative testing/rotation (Meta creative needs to refresh more often than Google), audience refinement, retargeting list maintenance, placement management, lead form/landing page testing, budget shifts between cold and retargeting

Performance Tracking

- Set up a reporting dashboard covering spend, leads, cost per lead, and ROAS across channels

- Provide a weekly performance snapshot and be available for a monthly review call

Ideal Background

- 1-2 years running both Google Ads (Search + PMax) and Meta Ads for lead-gen (not e-commerce)

- Experience with CRM-to-ad-platform conversion feedback loops (offline conversion imports, Meta CAPI)

- Can show past cost-per-lead improvement, not just spend managed

IMPORTANT: Apply with a cover letter that features the best examples of your past work with screenshots/links where applicable. Candidates who do not submit a cover letter will not be considered.

Pay: $750.00-$1,200.00 per month

Perks:

- Flexible schedule
- Work from home

Work Location: Remote

📌 Paid Media Specialist (Google and Meta) (Canada)
🏢 Simplex Media Group
📍 Canada