We are seeking a commercially minded Brand Manager to oversee a five-venue hospitality portfolio across Bedford and Bridgewater: Mill Cove Brew Pub, Redwood Grill, True North Diner, and Esquire in Bedford, plus Bridgewater Local Public House in Bridgewater. This is a high-impact role designed for someone who can balance strategic thinking with hands-on execution.

You will act as the day-to-day steward of each brand, ensuring explicit positioning, consistent execution, and measurable contribution to traffic and revenue. Given the part time structure, success in this role requires strong prioritization, disciplined time management, and a focus on initiatives that drive tangible business outcomes.

This is not a passive coordination role. It is built for individuals who take ownership, move quickly, and understand how marketing directly influences performance in a hospitality environment.

Brand Strategy & Positioning

- Own and evolve the positioning, voice, and identity of each concept within your portfolio
- Ensure consistency across all guest touchpoints, including in-venue experience, digital channels, and promotional campaigns
- Identify and execute opportunities to differentiate each brand within its market

Campaign Planning & Execution

- Develop and execute monthly marketing calendars across all five brands
- Lead the rollout of promotions, seasonal features, and event-driven initiatives
- Collaborate with internal creative resources to deliver high-quality, on-brand marketing assets

Revenue & Traffic Growth

- Design and implement initiatives that increase guest frequency, average spend, and off-peak traffic
- Align marketing strategies with operational capabilities, menu features, and service flow
- Continuously optimize campaigns based on performance and guest behavior

Digital & Social Media Leadership

- Oversee social media strategy and execution across all five brands
- Ensure consistent output, tone, and engagement aligned with each brand's identity
- Identify growth opportunities through content strategy, promotions, and platform-specific tactics

Promotions & Programming





- Develop tailored promotional strategies based on concept type (restaurant, pub, brew pub, and diner)
- Balance value-driven offers with experience-led campaigns to maximize both traffic and profitability
- Evaluate effectiveness and refine programming based on results

Performance & Reporting

- Track key metrics including sales trends, campaign performance, and engagement
- Deliver concise weekly updates and structured monthly reporting
- Provide actionable insights and recommendations to improve performance

Cross-Functional Collaboration

- Partner closely with Operations to ensure seamless execution of marketing initiatives
- Work alongside the Director of Marketing for strategic alignment and approvals
- Coordinate with design and content teams to maintain quality and consistency

Qualifications & Experience

- Minimum 2+ years of marketing experience, ideally within hospitality, food & beverage, or multi-location brands
- Demonstrated ability to manage multiple brands, projects, or campaigns simultaneously
- Strong understanding of consumer behaviour in restaurant, pub, and casual-dining environments
- Experience executing campaigns across digital channels, including social media and in-market promotions
- Highly organized with the ability to prioritize effectively in a time-constrained role

Top-tier candidates will demonstrate:

- A transparent track record of driving measurable business results (traffic, revenue, engagement)
- Strong commercial awareness and decision-making based on performance data
- The ability to operate independently with minimal oversight while maintaining high standards
- A bias toward action, efficiency, and continuous improvement

What Success Looks Like

Within 30–60 Days:





- Fully understand each brand's positioning, audience, and performance drivers
- Establish structured marketing calendars and execution cadence across all five locations
- Identify immediate opportunities to improve visibility and engagement

Within 90 Days:

- Deliver consistent, high-quality marketing output across all brands
- Launch targeted initiatives that drive measurable increases in traffic and engagement
- Demonstrate clear differentiation between concepts within the portfolio

Ongoing:

- Contribute directly to revenue growth through effective campaigns and promotions
- Maintain strong alignment between marketing and operations
- Maximize output and impact within a 20-hour workweek

Compensation & Benefits

- Competitive hourly compensation aligned with experience and performance
- Opportunity to work on a multi-brand portfolio across Bedford and Bridgewater with real business impact
- Exposure to strategic marketing initiatives across diverse hospitality concepts
- Potential for expanded scope and growth based on performance

Culture & Work Environment

This role operates within a performance-driven marketing team that values ownership, accountability, and execution. You will be trusted to manage your portfolio with autonomy while contributing to a broader strategic vision.

The environment blends structured corporate oversight with a creative, high-energy hospitality culture. Decisions are made quickly, expectations are clear, and results matter.

This is an ideal role for someone who thrives on responsibility, enjoys building brands in real-time, and wants to see a direct connection between their work and business performance.

How to Apply

If you are a disciplined, results-oriented marketer with a strong understanding of hospitality and a track record of execution, we encourage you to apply. This role is designed for individuals who take ownership, think commercially, and deliver outcomes, not just ideas.

Pay: $22.00-$25.00 per hour

Expected hours: 20.0 – 25.0 per week

Work Location: Hybrid remote in Halifax, NS B3J 2C6

📌 Brand/Marketing Manager [Bedford & Bridgewater Portfolio] (Part-Time | 20 Hours/Week) (Canada)
🏢 Grafton Connor Group
📍 Canada