Here are two separate, specialized job postings designed to attract higher-quality applicants with the precise skill sets you need.
By splitting these roles, each posting speaks directly to the specific practitioner's strengths while keeping Apex Optics' premium standards, industry knowledge requirements, and Calgary location requirement intact.
Job Posting 1: Content Creator & Visual StorytellerAbout Apex Optics
Apex Optics is a premium optics company serving the precision shooting, hunting, military, law enforcement, and outdoor communities. We don’t just build world-class optics—we build a community, a culture, and a brand that resonates with professionals and enthusiasts across North America.
We are looking for a highly creative, technically skilled Content Creator & Visual Storyteller who possesses high-level marketing intuition. You are someone who is equally comfortable behind a camera in the field, directing studio shoots, and editing high-converting digital assets. You understand how to turn brand messaging and product features into compelling visual narratives that drive engagement and sales.
If you are passionate about producing premium video and photo content and want to play a key role in building one of Canada’s fastest-growing optics brands, we want to hear from you.
Key Responsibilities
- Photo & Video Production:
- Studio product photography for web, catalogues, and promotional materials.
- Outdoor lifestyle and field product photography.
- Event photography and videography (PRS matches, trade shows, product launches).
- Product highlight, promotional, corporate, and support/instructional videos.
- Content Strategy & Digital Marketing Execution:
- Concept, shoot, and edit short-form vertical video (Instagram Reels, TikTok, YouTube Shorts) designed for engagement and reach.
- Produce polished, long-form content for YouTube (reviews, field tests, deep dives).
- Create high-impact visual assets and video ad creatives for Google, Meta (Facebook/Instagram), TikTok, and YouTube ad campaigns.
- Produce looping product videos for trade show display screens.
- Asset Management & Quality Control:
- Maintain and organize a digital asset library for external partners, media, and internal use.
- Ensure all visual content maintains Apex Optics' brand standards.
Requirements
- Industry Knowledge:
- Practical understanding of precision rifle shooting, shooting sports, hunting, and outdoor culture.
- Familiarity with firearms and optics terminology.
- Ability to capture authentic field imagery and shoot comfortably in competition and outdoor environments.
- Technical Skills & Tools:
- Proficient in Adobe Premiere Pro, Lightroom, and Photoshop.
- Strong mastery of lighting, audio recording, camera gear operations, and video post-production.
- High-level digital marketing awareness (understanding what hooks an audience, visual storytelling for ad performance, and content structure).
- Design & Production Standards:
- We produce custom, skilled creative work - applicants relying on basic templates or smartphone-only edits will not be considered.
- Final deliverables must include organized project files and master exports.
Position Details & Location
- Location: Calgary, AB (In-person / Local field & studio work; Hybrid in Calgary.
- Compensation: Competitive hourly rate based on experience.
- Hours: Part-time to start, with a clear path to transition into a full-time role as team/production scales.
How to Apply Email
[email protected] with the subject line: Content Creator – Your Name
Please include
- A link to your portfolio / demo reel showcasing video production, photography, and short-form content.
- A brief introduction highlighting your experience/familiarity with shooting sports, hunting, or the outdoor optics industry.
Pay: $15.00-$37.24 per hour
Benefits
- Flexible schedule
- Work from home
Work Location: Hybrid remote in Calgary, AB
📌 Content Creator & Video Storyteller (Calgary)
🏢 Apex Optics
📍 Calgary